Converting Online Traffic Into Customers

As more and more consumers increase their time spent on the Internet, marketers look for new ways to offer their products and services. And most advertisers have jumped on the Internet bandwagon in some form or another to discover great successes or great failures.
Online advertising offers a variety of ways for advertisers to generate leads. But it’s easy to get focused on the web traffic, and not notice if the visitors are actually converting into customers.
A website is more than a “must have.” It’s often a first impression to a prospective customer. And just as you strive to make good impressions personally, it’s equally as important to make a good impression to a website visitor. You have one chance to impress them, entice them and convert them. Be sure to make it count.
First, take a look at your website as a sales tool. It’s not there to simply provide information. Rather, it should be viewed with the same eye for salesmanship that you use to judge your advertising. Is the website compelling? Does it communicate at a glance what your company does, and why it’s better than your competitors? If you were a prospect, what would you want to know about your company and does your website make it easy to find? Is your copy written in such a way that it will be motivating and compelling to your visitors?
Testimonials offer a great way to convert visitors into customers. If you have a retail site, customer reviews will go a long way to convince a prospective customer to purchase. But even sites for banks and insurance companies, for instance, can benefit from glowing customer comments. Why not hold a Facebook contest asking your customers what they like about you? You can generate testimonials for your website and Facebook likes at the same time.
Now what if you’re promoting a specific product? How do you get the most from your online promotion?
Let’s say that you’re running a special rate on car loans, and are using Google Adwords and banner advertising to drive customers to your website. Where will they land when they get there? It should not be your home page.
Internet savvy consumers want information quickly. If you don’t provide it, they will be gone in a flash. So create a landing page specifically for your promotion. Make sure it includes all of the details of the promotion. Your visitor should not have to click elsewhere in your site to get more information on the loan.
Next, be sure there is a large ‘Apply Now’ button at the top and bottom of your page. Make it noticeable.
Finally, when was the last time you tried using your loan application or order form? If it wasn’t recently, check it now. If your form is slow and cumbersome, or requires too much information, you will likely lose customers. Consumers who regularly use the web expect to get things done quickly. If your website doesn’t make it easy, they will find another one that does.
You can put a lot of money into great external advertising. But if your website is dull or outdated, your efforts will be wasted. Make sure your site is compelling, motivating and easy to navigate. And turn more of your visitors into profitable customers.

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Julie Burmeister is thep of The Burmeister Group, an Atlanta advertising agency known for generating outstanding marketing results for small- and mid-sized companies. The agency has full service capabilities including research, strategy, creative, media buying and more.

Refernce:-http://www.seo-news.com/converting-online-traffic-into-customers/

Ebriks Infotech :-SEO Company

Ebriks-Consumer online shopping behaviour stats

Here the Ebriks are sharing the best video showing the the factors which describes the online consumer behaviour.Ebriks the seo services provider company provides their services to digital marketing in the online shopping.If you want to know more about this please visit www.Ebriks.com or redirect to SEO Services and Best SEO Company

 

6 Old-School Ways to Build Your Business Rep in the Community — A SEO-News Exclusive

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In a world of large national firms and globalization, the idea of starting a small business or home business can make you feel like a small fish in a big pond. Just remember that before you can obtain worldwide appeal, you have to build your reputation a little closer to home.
The community in which you conduct the bulk of your business must be supportive if you ever want to strive to reach higher levels of success. For that to happen, you have to focus on giving your customers what they want. Once you have built a loyal following of local customers, then your business will have the reputation it needs to branch out.
The following are 6 old-school ways to build your business rep in the community.
1. Get Noticed
Advertise and market your services accordingly. Get involved with a few community events or sponsor some community projects. The idea is to make the local audience notice your company.
People like to do business with a company that has an interest in the local community. You should also look into joining any networking groups in your immediate area, to help improve your company’s visibility.
2. Network
Establishing relationships with other small business owners is equally important. Many small businesses will refer people to fellow small businesses for needs they cannot fulfill themselves.
Networking with other local business owners, exchanging business cards and attending functions or open houses that they sponsor, helps establish you in the small business community. It is important to remember that volunteer work should be done with an organization that you have sincere interest in and should not be personally rewarding.
3. Give
Don’t limit your business to donating money or goods and services. Give of yourself and donate your time by taking an active role in community organizations such as sitting on the board of a charity or hospital.
Volunteer your time and even your employees’ time to a charitable cause or community program and others will notice.
4. Deliver
In business, there is a direct correlation between quality and reputation. The better the quality of the product or service, the better the business’s reputation is going to be.
Before you start your business, research the competition and determine how you can take your product or service to the next level, and then take it another step higher. When you can guarantee a customer that he will be satisfied and you deliver on that promise, you are building a reputation of excellence that will help ensure your customer base will always be there for you.
5. Customer Service
How you handle customer problems will have a direct influence on how customers feel about your business. This is where smaller, newer companies have the edge over the large conglomerates.
Many service teams for large companies have a reputation of not caring about the customer. Offer the customer a better experience, and soon you will find more people are using your products and services, and fewer are using those offered by the bigger competitors.
6. Testimonials
A written testimonial from a satisfied customer endorsing your business can be a powerful tool if used properly. Display them on your printed material, in-store and on your website so prospects know you have plenty of satisfied customers.
Don’t be afraid to ask for a testimonial or a referral after a job or order has been completed. People rarely take the time to write about a positive experience unless you ask them. Get in the habit of asking happy customers for testimonials and it will be a subtle way of suggesting you’d appreciate their referrals down the road.
Old-school tactics still work. Referrals and word-of-mouth marketing are the lifeblood of most successful businesses. Many of these tried and true techniques are still being used today and when combined with social media tools, can be one of the most effective marketing strategies available to small business owners.

Refernce :-http://www.seo-news.com/6-old-school-ways-to-build-your-business-rep-in-the-community-a-seo-news-exclusive/

Ebriks Infotech:-SEO Company

Build Some Hype: How to Promote a New Business

What is the best way to promote a new business? Build some hype.
When you’re just starting out, learning how to promote a new business can take some work.
The key is creating some buzz without spending too much. Fortunately, the Internet allows you to hype your business even if you are on a shoestring budget. There are plenty of free methods of promotion and ways to grab people’s attention.
Create a Live Network
The first thing you need to do is build up a network of people who appreciate your business. This is vital if you want to build hype. You need a group of people willing to help you out and, the best way to find that is to build it from scratch.
Start with social media or a blog. These are both good methods of building up a following. But remember, you really want people who are interested. Look for people who could be a real asset and may be interested in your products. Go after your target market. Their co-operation is going to be key in getting more people interested.
Once you start building your network and learning how to promote a new business, you’ll need to do the following to keep it running well:
• Engage people one-on-one.
• Share useful links to other sites;
• Promote other people or businesses that could be useful to your followers.
Interaction, rather than promotion, is what you need to promote a new business. You can talk to people, have conversations and just generally be friendly to everyone. Get online on a daily basis to respond to people’s comments – disappearing even for a short time – can ruin all the hard work you’ve put into building your network.
Contact Bloggers
Another way to promote a new business is with bloggers. Bloggers can be a valuable resource because they have ready-made networks of readers who trust them. Getting someone influential to blog about your products or services may not be the first thing that comes to mind when you think about publicity, but it’s a great method.
You have three choices when it comes to getting bloggers to spread the word for you. First, you can pay the blogger to write a review. This is usually quite economical. Keep in mind that the better the blogger, the more likely it is that they will charge for the review.
You can also offer free products or services in exchange for a review. The blogger can check out your business, try your products or services, and then write about it.
The final option is to offer to write a guest post specifically for their blog. This also key in promoting a new business. This doesn’t have the same impact because the post will need to be informative, rather than promotional, but it can be a way to get your foot in the door and help the blogger’s readers discover your business.
Provide a Benefit
Why should people pay attention to your products? Why should they recommend them to their friends and family?
These are two questions that should be answered before you start really stepping up.
Offering freebies and other special offers on your business blog or a social media network can be a good way to give some value and it can also help bring in more recommendations via word-of-mouth. As long as you are giving away something that is worthwhile, people will happily retweet or Like on various social media networks, making it possible to gain a large number of followers in a short period of time. This is a good way to promote a new business.
Be Memorable
Competition is fierce in today’s market. Rival companies can easily get to your clients before you have a chance to really hook them. To ensure repeat business, offer a little incentive.
By standing out from the crowd and letting your customers know you appreciate them, you’ll ensure their loyalty. Not only will they become repeat customers, they are far more likely to tell their friends if they are happy with your service.
It can be difficult to get a buzz going, but by using the resources available to you through social media and your own website, you should be able to increase public awareness. Don’t forget to ask your network to share information. If you have done a good job of building up a quality group of followers and know the ways on how to promote a new business, you’ll find this to be extremely effective.

Reference:- http://www.seo-news.com/build-some-hype-how-to-promote-a-new-business/

Ebriks Infotech:-SEO Company

Effective Use of Twitter to Build Relationships

Ebriks-SEO Company

You are probably aware Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances your business will grow and keep growing.
Building and revisiting relationships on Twitter
Just like any other social media channel, Twitter can be used effectively to produce positive results or it can be used ineffectively and do nothing for your business. The secret is in your acquaintanceship with it and your ability to leverage everything you can to make it work effectively for your business. If you have a Twitter account that is rather large, you should evaluate it on a regular basis to make sure all of your followers are people whom you want to follow you. Also, you will want to follow the most appropriate people as well. It is possible that you had a Twitter connection with certain people in the past and, at the time, you decided not to connect with them anymore. Perhaps it is time to re-evaluate if you may want to reconnect with them.
Always pay attention
If the person on the other end makes the effort to give you feedback — any kind of feedback — you need to have the good manners to respond to him or her. If the person has a negative comment about you or your business, you still need to acknowledge the issue and connect with the person to prove to him or her you are sincere about wanting to make things better. You need to impress upon the person his or her needs and wants are important to you and that you will do everything possible to improve.
Promote discussions
The minute you start to have a discussion with the other person, you are building a relationship. If you are in a relationship (even if it is at the beginning), you have a social responsibility to keep the discussion going. That means if he or she tries to contact you (through e-mail, telephone, instant messaging, etc), you need to be there to respond. Nobody likes to be ignored. How would you feel if someone did that to you?

Ask relevant and intelligent questions
In an effort to build a relationship with the other person, you need to make sure your discussions are substantive and relevant to the reason the two of you are building a relationship in the first place. First of all, it is important for you to understand who the person is and what they need from you. If he or she is not a person with whom you already do business, he or she may be a prospective client. You should consider that all people with whom you are connecting are valuable to your business. You must keep that mindset at all times.
Be mindful of how you respond in writing
Because it is difficult to truly read emotions in written content, people tend to substitute unusual things for emotions, such as all capital letters when they want to come across loudly, an abundance of exclamation points, etc. None of these techniques are actually appropriate and the person on the receiving end most likely won’t appreciate it. You can make any point effectively if your approach is correct. Use your words effectively and you will get whatever you need.

Be careful with auto responses
You should save your auto responses for when you are not available and need your voicemail to take messages. Of course, it is very important to remember that you need to call the person back at your earliest convenience. Don’t leave him or her hanging for any reason. Even if a question has been asked, you need to acknowledge that and get back to the person as soon as you have been able to come up with an answer.
Always be gracious
If someone is kind enough to pay you a compliment or share something that you have written, it is critical you show your appreciation. A thank you will go a very long way. Even though you are limited to 140-character maximum with Twitter, you should still be able to find a way to be polite.
Conclusion
If someone is nice enough to follow you on Twitter, you need to build the relationship with him or her to the best of your ability and do everything to give that person what he or she need and he or she will most definitely return the favor. Twitter engagement is a beautiful thing and it is also a lot of fun. It helps you to build and strengthen relationships in an extremely productive manner. If you want others to follow you, you should appear interesting, informative, involved, personal, kind, considerate and unbiased.

Refernce:-http://www.seo-news.com/effective-use-of-twitter-to-build-relationships/

Ebriks Infotech:-SEO Company

Does Having The Same Free Reprint Article Published on Multiple Sites Hurt Your Website Ranking?

SEO Services Company in India

It’s a common misconception that having multiple pieces of content published on different websites and linking back to your own site hurts website rankings.
Here’s the truth: Although it is important to have a variety of links coming from different types of sites, it does not hurt your website to have many different sites publishing the same article.
There is a lot of confusion when it comes to duplicate content, but the penalty only occurs when one website publishes the same content repeatedly, rather than when multiple sites publish the same content. Do you see the difference?
Google objects to having many pages on one website all featuring the same content. That is not the situation with article marketing though. When you submit articles, you can end up with multiple websites publishing the same article one time on each site, which is not something that would result in a penalty to your site.
Having your article published on multiple websites is similar to distributing a press release or some other form of content syndication, such as RSS. Content syndication is essential to how the Internet works, and it is very common.
When a piece of content appears on multiple sites, Google will try to determine the originating source that published the content and use that source as the main reference in its search results.
Having multiple copies of the same article appearing on different websites does not adversely affect the site that is being linked to. Think about it — if that were the case, it would be very easy to destroy a competing website simply by creating a lot of content that linked back to it. That would also mean that no business would dare to submit a press release, for example.
When marketing your website it’s important to first focus on creating a quality website that offers readers value.
Getting a high ranking in Google isn’t just about marketing a website, it’s about creating a site that is worthy of a top ranking. As you build up the content on your own site, it’s natural to take some of it and repurpose it as free reprint articles (rewriting the content so that the information on your own site remains unique).
As you focus on creating quality, free reprint articles that are truly helpful to your readers, you get wider exposure for your website and yourself. Many times people will read your article and then click the link in your resource box to get more information from your website. This is the type of ‘warm lead’ that is very valuable for converting customers and increasing sales.
It’s also important to do keyword research. Then link back to your website using a variety of keyword phrases associated with your niche and link to different pages on your site.
The topic of your article along with the keywords in the title and especially the anchor text in the resource box helps Google to know what your website is about, which assists Google in determining where to place your webpages in its rankings.
Article marketing is still an effective means of driving targeted traffic to a website. The main things to concentrate on are: creating a website with lots of quality content, using that content to create syndicated content that offers value to readers (free reprint articles), as well as making use of a variety of keywords in your article submissions.
Focus on the value that your website and the content that you create brings to your readers. Make your marketing efforts more about enhancing the experience of your target readers. The result? You will naturally attract readers to your website.

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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100 percent free! Go to http://www.autoblogit.com for more information.

Refernce:-http://www.seo-news.com/does-having-the-same-free-reprint-article-published-on-multiple-sites-hurt-your-website-ranking/

EBriks Infotech:-SEO Company

Important Components Of SEO Success In 2013

1.  Hello Friends Ebriks SEO Company Share with you The year 2012 has proved to be great for search marketers. Google has unveiled algorithm updates at an unprecedented rate. Various new concepts such as author rank, link disavow tool, etc., have forced SEO experts to review their present strategies. The new year will bring new challenges and opportunities for search marketers. Let's have a look on some important SEO considerations heading into 2013:

·         Organic CTR (click-through-rate) will continue to decline in 2013- Google will continue featuring its varied "money-making" products in its search results. YouTube, Google+, product listing ads, will enjoy more visibility. Also, it is possible that Google will show few organic listings on its page 1. Due to the limited exposure for organic placements, each and every spot will become more valuable.

·         More emphasis on conversion- The traffic potential of each organic placement on search page 1 is slowly witnessing a down fall. It will result into aggressive conversion rate testing. Marketers have put great efforts in testing paid media landing pages in order to maximize the efficiency of every dollar spent. As the cost of each organic visit is increasing over time, conversion rate optimization (CRO) will play an imperative role in driving organic performance.

·         SEO will become a costly affair- Generally, people overlook the connection between Panda algorithm updates and link building. Panda manly focuses on the quality content. Most link building campaigns build or acquire contextual links. Site moderators also demand for high-quality content, which will in turn mean high copy writing costs necessary for doing link building. Future Panda updates will also emphasize on high quality on-site content, which will further increase copy writing costs.

·         SEO talent will become hard to find- There has been a rise in demand for search marketing related jobs over the last few years. One obstacle will be a lack of talent in the industry. In 2013, it will become a nail biting exercise for employers to hire good SEO talent.

·         More use of rich snippets in SERPs (search engine result page)- Rich snippets have succeeded in grabbing lot of eye balls in 2012. Rich snippets provide a tremendous amount of value to users giving a variety of information without any need to visit to the site. In the year 2013, rich snippets will play a crucial role. It will include both Google authorship and product-specific information for e-commerce websites. Smart marketers who use rich snippets will witness increased click-through rates from organic searches. As organic CTRs will fall slightly, any advantage is vital. You may also see some minor changes in ranking of those websites who adopt rich snippets in 2013.