Thursday, 31 January 2013
Ebriks-Panda Update by Google
Ebriks-Internet Traffic
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Wednesday, 30 January 2013
Ebriks-Digital marketing strategy
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Using Instagram for Internet Marketing
It seems like every day that goes by there is something else in the internet marketing field that you should be using and you’d certainly be forgiven for thinking “what next – I haven’t got the hours in the day.” To a degree you’d also be right because it’s very difficult weighing up where to productively spend your available time. But today all I want to do is flag yet another marketing
opportunity that is still fairly new but growing rapidly – and if nothing else you should be aware of it, so here goes.
Yes, that’s right – Instagram is another social media thingy to add to all the others. It’ll take some time out of your busy schedule, but if you use it right, it’s well worth it.
Instagram has users and the number is growing. It’s a photo sharing app that can be used across platforms. It enables even somebody who doesn’t know which end of the camera to aim to take amazing looking pictures. Who wouldn’t love it?
The question is – How can you use it for marketing purposes? Lots of marketers didn’t know or care about it until Facebook bought it for a cool billion. Then, folks sat up and took notice.
To be honest, Instagram isn’t going to be the cornerstone of your marketing. But, if you can incorporate images into your marketing in any way, shape or form, Instagram is a great help.
Instant Image Sharing
With Instagram, you can take pictures with your smartphone and share these pics instantly on Twitter, Facebook, Flickr, and Foursquare. The app lets you post on multiple platforms at once, which saves you considerable time if you use images in your social media marketing.
Images are great for branding on social media sites. They won’t get you sales, but they’ll get you shares, comments, and lots of exposure.
Your photos will also show up on search engines if you post them there. Optimize the photos you take, putting keywords in their hashtags, names, and descriptions.
Get Your Comments Going
Instagram can be a great tool for engaging your audience. You can use it to get comments. Snap a picture of something new you’re using or your business is offering and ask what people think.
Most folks use Instagram to do exactly this. The only difference is that they’re not businesses; they’re just sharing cool stuff with friends. Take this approach and you’ll get the same results.
Creative Photo Contests
An even better way to get your customers or fans involved is to have contests. Choose a theme and have them send in their shots and post them on your social media site. Give the winner (the person with the most likes, etc.) a good reward.
Another cool contest idea is to have them name a new product. Show them what it is and they send in their ideas. The great thing about this is that you’re also showing off a new product and this will means sales.
Visual Appeal
There’s a lot that you can do with Instagram. The only tricky part is deciding how to incorporate images into your marketing plan. For some niches this isn’t so easy to do.
Just get creative. Find out what kind of images your audience likes to see. They don’t have to be directly related to your business or what you offer.
Instagram is still uncharted territory for marketers. You won’t find lots of products or articles on how to use it. But it is getting huge and you’ve got to add it to your arsenal. I recommend getting it and playing with it to get ideas.
Refernce:-http://www.seo-news.com/using-instagram-for-internet-marketing/
Ebriks Infotech:-SEO Company
Processes Every Internet Marketer Needs to Design
A Quick Overview of What a Process Is
In its simplest form, a process or system is a consistent, routine sequence of actions that produce consistent results. Most people do not have a solid understanding of what a system is. The problem is actually developing one that provides the results you crave. Fortunately, there are a few simple steps you can take to create and optimize each process.
Process for Content Management
A content management process includes all of the tasks or actions that must be taken to generate and publish online content. This includes everything from creating ideas and turning them into specific topics to scheduling, formatting and publishing. The first step of creating a content management process is identifying a way to come up with ideas. There are a variety of free online tools that allow you to easily save clips or notes and organize them. Using these tools, you can quickly generate a monthly or weekly editorial calendar based upon the notes you have already taken. Once you’ve built your editorial calendar, you can begin to build out your content. Once you have treated your content, you can schedule it to post automatically depending upon what type of content management system you use.
Process for Social Media
Social media may be the most difficult area to develop a systematic approach because each platform is uniquely different. While automation can save a lot of time, it cannot be relied upon entirely. When developing a process for social media, you need to find a way to combine automation along with manual engagement activities. It is much easier to develop a system for an automation site.
Similar to content management, you simply need to establish a process to gather ideas and generate a months’ worth of content. Then upload it to your automation tool and schedule it so that it publishes automatically. While more difficult, it is essential to also create a daily manual system of social media engagement. This doesn’t necessarily require a lot of time, but you should dedicate at least 30 minutes every day to engaging with your audience directly.
Process for E-Mail Management
The final process you need to develop is tied to e-mail management or whatever other process you use to gather leads and connect with potential customers. Some online businesses prefer developing monthly or weekly newsletters while others take a more aggressive approach such as sending daily e-courses. When developing an effective process for e-mail management it is important to determine how often you will publish content, the optimal time to send it to your list, the type of content you want to share and how you want to mix different types of content within each e-mail.
Setting up your first process or system doesn’t need to be a time-consuming task. Simply keep track of what you are already doing for about a week. Then go back and identify to things: which tasks are most important and in what order things should be accomplished. Over time, you will gain enough experience to tweak and optimize each process for maximum results.
Refernce:-http://www.seo-news.com/processes-every-internet-marketer-needs-to-design/
Ebriks Infotech:-SEO Company
Local SEO Tips When Using Google Places
Local search engine optimization has been gaining momentum. This bears out with the statistic that currently, around 20% of all search is localized search. As more small businesses are going online, they are realizing that their goal is not to reach the world but their next-door neighbors.
One of the better tools for local SEO is Google Places. Formerly known as Local Business Center, Google opened up this platform upon recognizing that “97% of consumers search for local businesses online.” It doesn’t cost anything to be included in Google Places, but you do need to register by adding a profile of your business.
Making some common mistakes when filling out your profile form can have unfavorable consequences on your local SEO campaign, so take time to do it correctly. Here are a few tips.
In the Category field, be specific as to what your business is. If it’s a restaurant, put down “restaurant” instead of “hospitality.” Do not stuff keywords into the Category field, using, for example “restaurant Barbados.” Your geographical location will be evident in your address and putting it in the category field may be regarded by Google as a form of keyword stuffing. Although you are allowed up to five categories per listing, it’s advisable to just use one category. Placing too many categories in one listing may have Google eyeing you for spamming infractions. Your business may have other categories (for example, your restaurant might have a gift shop) – in which case you could add that category as well. Just make sure that all the categories you add in are real and not an effort to stuff keywords.
Use a geographically marked phone number instead of a 1-800 phone number and avoid using PO boxes as your address. A good feature is that you can hide your address from users if it’s not necessary for them to know specifics, but it is still available to Google. Regarding your business name, address, phone number and website, make these consistent throughout every placement you have on the web. Google collects data from other directories, so consistency in the information you give out increases your chances of being deemed trustworthy.
Try to fill out as many of the form fields as possible. There may be information that Google asks for – such as email address, menu, optional attributes/additional details – that doesn’t actually show publicly, but the information you provide helps Google’s system get a better understanding of your business to rank it appropriately when a related search occurs.
Google Places allows you to add or remove photos and videos of your business. Make sure that the photos that appear in your Place Page are complimentary to you. You can also post live updates to your page. Inform people of special sales and promotions or offer coupons. Take advantage of this feature to keep clients coming back to you.
One thing you should remember to do is to get reviewing from as many clients as you can. Do this promptly as people are more apt to give feedback right after they’ve experienced your services. If you don’t get a review immediately after, send them a follow-up email request with a link to where to submit their review. These reviews show up on your Place Page and add trustworthiness to your business.
Refernce:-http://www.seo-news.com/local-seo-tips-when-using-google-places/
Ebriks Infotech :-SEO Services Company
The Advantages of Local SEO When Marketing Online
There is no place like home when it comes to online marketing. Local search engine optimization (SEO) can help you create a marketing plan to gain the attention of people in your community. From there, your company can expand into new markets.
Why Is Local Marketing Important?
The majority of consumers want local goods and services from local businesses. For example, if you were a roofer in Buffalo, NY, you would market yourself locally. Customers in Buffalo looking for a good roofer would naturally search locally first. This natural instinct can be exploited to enlarge your circle of clients.
Achieve High Ranking
Marketing online is all about your business ranking well in search engine results. Use of local keywords will result in a high ranking because being specific will mean less competition. Take advantage of the lack of competition to become a large fish in a small pond. Those who search online for the service you provide, have fewer options if they wish to buy locally. Using local SEO will give you a leg up online and increase the likelihood of local customers contacting you.
People Take Pride In Their Community
Most customers want to support their local economy as much as possible. For example, many customers would prefer to buy their lumber from a local company rather than a chain retailer.
Another example: if, after moving away from your hometown, you have a craving for cheese that a local store sold, you may be able to find the company that made that cheese by searching for them using local keywords.
Without use of local keywords, you may not get the ranking you need to be seen by those who are fiercely loyal to a brand.
Pay Less For Advertisements
Websites will charge a premium for ads that attract a lot of clicks. If you are a small business owner, you can lower your marketing costs by using local keywords. The key here is to market to your niche in a compelling and powerful way to encourage potential customers to click on your ad or search for you online.
Connect With Customers
SEO is also about using social media. Social media is all about connecting with customers.
There is no better way to build your business than to connect with your customers in a personal and meaningful way. Sending out status updates on your product or service allows your company to build relationships with people who want what you are producing.
A portion of your entourage may have started following you because of the local topics on your Twitter feed or Facebook account. However, they may become paying customers after seeing what you have to offer. Whatever attracts more eyeballs to your message is going to be a win for you.
Online marketing is an important and necessary part of a successful business. It allows you to connect with customers, rank higher in search results and to build up a higher following on social media. All of these are positives that will lead to more customers and more sales for your small business.
Article by Greg Newell. 50Bubbles Marketing offers more than just local SEO services. It delivers full Internet management services to clients needing to outsource their website and local Internet marketing requirements. With fully integrated content management services including web optimization, blogging and social media, 50Bubbles clients dominate the search engine and MAPS listings for their local markets. See more at http://www.50bubbles.com
Reference:-http://www.seo-news.com/the-advantages-of-local-seo-when-marketing-online/
Ebriks Infotech:-SEO Company
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