Research Shows Images Get the More Customer Engagement

Children books are brimming with attractive and colorful images. Have you ever though why? Well, it is so because looking at visuals is way more interesting than reading that may or may not be of nay interest to the reader. This psychological fact is applicable not only for a child but also for an adult. A website that shows its content is more favorable than the one which tells. To solidify this fact, let’s take a hypothetical case. Suppose that you have to choose from two options one of which is a 2 hour movie that has no dialogues, for example a tom and jerry movie and another is a 2 hour audio which does not have any kind of visual. Research has shown that most people prefer the former option. 

EBRIKS INFOTECH SEO COMPANY INDIA Share With You The Outstanding News About This. It is as simple as something can get. One would rather stop on a website that has its content half text and half image than the one with complete text. Who has that much of time in this fast paced world to read the whole content of a website? Most web surfers simply read a few words or the ones which are highlighted and coordinate them with images to understand the business. Also, text has language boundaries. Though we have good translators these days but who wants to take that much of effort? Pictures are understood by all, regardless of what language they speak. At times, a text is hard to be understood. In such cases, a picture can enhance its meaning and make it easy for the reader to understand the context of the article. Another benefit is that pictures distinguish your business. Let’s take a case of 5 companies that sell shoes. When advertising about their products, all five will write the term “attractive shoes”, if it is about plain text. But when they are using visuals, all five of them will be displaying different types of shoes which will distinguish all of them from each other.

The adage “A picture is worth a thousand words” is indeed true, especially when it comes to internet marketing. So do make sure to design your website in such a way that it looks visually attractive to the visitors. Upload relevant pictures in your website popups and advertisements. Instead of telling, believe in portraying your business if you want to have a really successful internet marketing.

EBRIKS INFOTECH:-

SEO INDIA

Which Social Media Metrics Really Matter?

One of the great frustrations CMO’s and executives express about social media is the inability to track its impact on the bottom line. Sure, you can easily measure your Facebook “Likes,” Twitter “follows” and LinkedIn connections. You can monitor your Google+ Circles and even Pinterest activity. But what does all that matter if it’s not moving the needle on your business growth?

Many companies set random measurements, such as growth in Likes, Follows, and Connections to see how they are doing. Unfortunately, arbitrary metrics like a “25% increase” in Twitter followers don’t really tell you whether you are achieving your strategic goals.
Growth metrics also don’t capture the fact that much of the social media audience is transient. Friends and followers come and go depending on where they are in the buying cycle. For example, if you’re a recruiting firm, people will follow when they are looking for a job, then unfollow you later, once they find one. This means your net gains in followers will be slower than you might expect.
How’s Your Temperature?
Think of metrics like the number of friends or followers as indicators of trends in your social media performance. Use them to get a quick read on how you’re doing, just like your doctor checks your pulse and blood pressure when you go for a checkup. These metrics won’t give you a clear diagnosis of any issues, but if there’s a big change from one month to the next (up or down) you’ll want to know why.
Maybe a superstar in your industry retweeted one of your tweets or commented on a blog post, bringing you a big jump in traffic. Or perhaps an employee shared something that didn’t sit well with your audience, and you lost a few fans. A regular social media temperature check will let you spot these things quickly, and respond appropriately.
What Counts? Results.
Results are what matters the most when it comes to making social media work for business. While more difficult to measure than follower counts, the payoff from your hard work is a more accurate view of the impact of your efforts.
To understand the performance of your social media programs, it’s much better to monitor things like overall engagement and leads generated through social media. This can be a little harder to track, but gives you a much better picture of how your efforts are contributing to the business.
When you’re ready to take your social media measurement to the next level, look at measurements like these:
Engagement – how much interaction happens between your company and its followers? Do people comment on your blog posts, share articles you post on LinkedIn and respond to questions you pose on Twitter?
Reach - look beyond your audience to your audience’s audience. If you have influential followers, you’ll gain more visibility when they comment and share your content with their audience.
Conversions – How do your online connections translate into measurable business opportunities? Does social media generate leads, website visits, product subscriptions or downloads? Define conversion on your own terms, as long as the focus is on taking action towards a sale.
Sentiment – A reflection of your online reputation, sentiment will tell you if the buzz about your business is positive, neutral or negative. It doesn’t all need to be rosy, but neutral to favorable should be the baseline.
While you might be tempted to try to get this data manually, it can take several hours a month to do manual social media reporting. Instead, try the reports available in your social media management platform. Services like Roost, HootSuite and SproutSocial offer affordable and easy to use reporting. For more intensive reporting needs, check out Radian 6, Sysomos or UberVU.

Reference:-http://www.seo-news.com/which-social-media-metrics-really-matter/

EBRIKS INFOTECH:-

SEO INDIA

 

Social Media Marketing Strategies That Benefit Your SEO

Google used to find useful content by keyword relevancy. However, Google is now using Google Social Search to endorse useful and relevant links. Links that are shared by people you know now carry more weight than simple keyword ranking.
You can go from number 30 in the search engine results to number 3 just because someone in your Google+ circles shared your link.
A link from a high ranking website can jump your post from number 9 to number 1. Clearly, we can’t afford to ignore Social Media any more.
The benefit here is that any business can rank high in the search engines regardless of their look or size.
You should already be using Social Media as a marketing strategy. However, now is the time to make sure Social Media helps your search engine optimization. Failure to use social media can cost you dearly. Your website will simply be lost in the crowd.
Here are steps you can take immediately.
1. Get a Google+ Presence Immediately
Google+ has become too important for search engine optimization to ignore. Even G+ posts, related pages and users are displaying in normal search results. When you jump a few places in the search engine rankings because someone put you in a circle, you will realize the benefit.
2. Concentrate on Increasing Your Followers and Building Relationships
Articles you write and thoughts you share can now appear in the search engine search results of your followers, even if they don’t belong to the social or bookmarking site you used to share the link. The search engines see your friendships on other networks. This means your online relationships now have a huge impact on your search engine search results.
It is therefore in your best interest to have more friends and followers on the major social networking sites.
3. Start Posting Your Articles on Social Media Straight Away
Posting your new article links to the major social networking sites now helps your blog to get indexed faster. The last blog I made for a client was indexed within a week.
To get indexed even faster, you need to make the posting automatic. You can use a service like Onlywire for this.

4. Focus on Sharing Your Content with Your Followers
Sharing your blog posts and having your friends share them to their networks makes your posts go viral which means the networks of your friends will be able to see and share them too. This will boost your search engine results tremendously.
5. Add Like and +1 Buttons to Absolutely Everything
Even advertisements now have +1 buttons next to them.
6. Use “Rel=me” & “Rel=author” Tags
Ask your web designer to add the “Rel=me” and “Rel=author” tags to your “single.php” file to tell the search engines that you are the author of your work. This will cause your photo to appear next to your article in the search results. and will encourage people who like what they read to click on your photo and connect with you.
7. Get a Pinterest Account
Pinterest is fast becoming a force to be reckoned with and gives higher search engine results than Twitter, apparently. For this to work, you need to optimize each picture with a keyword.

8. Add Social Media Buttons to Your Site
You need to have social media buttons at the bottom of every post so that people who like your content have a way of sharing it. You need the usual ones like Twitter, Facebook, LinkedIn, and Google+ but also Pinterest and Stumbleupon.
Again, Onlywire is quite good and if you install the Onlywire Plugin to your blog, all the social media and bookmarking buttons are there and people just need to open it and click on the one they want.
Because social media is becoming increasingly important in search engine results, you owe it to yourself and your business to get a social media strategy in place.

Reference:-http://www.seo-news.com/social-media-marketing-strategies-that-benefit-your-seo/

EBRIKS INFOTECH:-

SEO INDIA

How to Effectively Make Your Site Social Media-Friendly

Having a website has become something of a necessity for businesses these days, due to the global paradigm shift where more and more people are integrating online activities with their lives. Besides this fundamental reason of going where the market goes, there are also great benefits to having an official site for your business.
Starting a website is much cheaper than building and maintaining a brick-and-mortar store. There is no need to look for a good location, pay the lease, take into account overhead expenses, etc.
You can reach a much wider audience not limited by time or any borders, making market expansion much easier and opening up more room for growth. You also get to showcase your products, as well as important information about your business to customers, establishing your credibility while making it convenient for your target audience.
Social Media as a Conduit
Of course, there are still some truths in promoting an “offline” business that apply to the online world. Merely having a website does not guarantee profitability. You need to be able to show your expertise and uniqueness in the industry, and you need to establish a good relationship with your customers. The best way of pursuing these goals is through leveraging the power of social media.
Creating accounts for your business for social media platforms like Facebook and Twitter is good, but these are just channels to your main website. Social media is simply a way for people to connect to your website to consume your content and eventually make purchases. You just have to make sure that your website has good social media integration.
Here are five ways to seamlessly incorporate both assets:

Killer Content
“Content is king” is a phrase that will never get old because content is exactly what people are looking for online, especially in social media. People are constantly sharing with their huge networks of family and friends all sorts of content that they deem interesting, whether it’s a news article, an opinion piece, a funny picture, or an inspiring video. Their connections, in turn, share it with their own networks, and so on. The number of people you can reach with killer content is astounding.
Therefore, you need to create content that will make the rounds within these social media channels through shares, retweets, pins, etc., and you need to be able to do it in a regular fashion. There is no guaranteed way to achieve this, but the best way is to simply create great content.

Social Content
Social media platforms are built with connecting people in mind, but you can follow their template with your website by allowing for some level of interaction with your website’s visitors. This can be done through a blog with a comments section, a forum where they can discuss your products/services, or a customer review feature where you let people send in their critiques of your business’ offerings. You can even let visitors leave comments on your content using their Facebook accounts for fuller integration.
By giving your customers a way to express their opinions, you also give them a sense of belonging with your company. They will feel that you care about what your customers think, establishing a stronger relationship in the process.

Eye-Catching Titles and Images
Some truly great content doesn’t reach its full potential, because of poor titles that don’t immediately grab people’s attention when browsing through their feeds. Other great content that tackles technical and/or multiple subjects are not being read, because of the lack of compelling pictures that break up the monotony of text.
• For titles, you want something that addresses a concern while being straight to the point. It has to fix your target audience’s gaze when they’re quickly scanning on their Smartphones or computers.
• For images, you want something that explains your points in a clearer fashion while maintaining the tone of your content, and more importantly, your brand is known for. You can actually just focus on creating content that is purely image-based (e.g. infographics) to simplify complex concepts and highlight important facts.
Social Buttons
Due to the fast-paced nature of today’s Information Age, people now expect a good level of convenience when surfing the Web. They want to be able to share things they like through their multiple social media accounts without having to deal with the relative hassle of opening up new windows or tabs and copying and pasting URLs. Social buttons are the answer to that problem, making it much easier for people to show their interest in a piece of content to the rest of the world.
These social buttons can also work in your favor, because they usually show the number of people who have expressed positive sentiments about particular content. Once these numbers climb, it can be even easier for people to take notice, because they will think the content is worth checking out, attributing it to the number of people who already did.
RSS Feeds
Rich Site Summary or RSS is nothing new, but it is a tool that has found even more use now that there is so much more content being produced and shared throughout the Internet. Use it to syndicate relevant content you have on your main website to microsites targeting more concentrated niches. This way, you don’t have to be publishing the same content on multiple sites.
Conclusion
While an official website serves as a foundation for creating an online presence, social media allows for even wider coverage for your business, and gets you even closer to your target audience. By integrating it with your website, you realize the full potential of doing business online.

Reference:-http://www.seo-news.com/how-to-effectively-make-your-site-social-media-friendly/

EBRIKS INFOTECH:-

SEO COMPANY INDIA

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

EBRIKS INFOTECH SEO COMPANY INDIA Talks About This.One cannot deny the growing importance of social media, especially when it comes to social engagement and brand awareness. It is believed to be an effective marketing tool that helps businesses to enhance their online visibility. However, the question arises if social media is effective for customer acquisition for small and medium sized businesses?

There are many SMBs that are laying stress on using social media as a customer acquisition tool, instead of search marketing. Let’s discuss how it is a mistake and why they should focus more on search and not on social for getting new customers. 

1. Search gets businesses in front of new customers, especially when they are not aware of the brand. It makes new customers aware of the product or services, when need the same. Organic search may take time while paid search allows business to get perspective customers immediately with ads relevant to their queries. The visitor may not recognize the name of the company, but it would cater to the immediate needs.
2. The conversion rate from search is good. Everybody is aware of the fact that social media sites are more used for socialization, while search engines are used when they want to gather information or get some product or service. Thus, the chance of converting into customer is high in case of search than social.
3. It allows people to find the business easily. Search engine help people in finding information, such as phone number and directions. The study has brought to light that 88 per cent of mobile users who search for a local service provider take action within a day. Moreover, the number of people using mobile devices to search is regularly increasing.
4. Social media marketing is not easy. Many people start on social media marketing with the hope that it is easy, but truly speaking, managing social media campaigns is not an easy task. Getting customers through this means is also not that easy.
5. Search has proved to be an effective customer acquisition tool. When it comes to acquiring new customers, search engine has proved to be a remarkable tool with mobile search improving upon its effectiveness immensely.

In social media sites, though people may like a page or post, but they may not do so with purchase intent. Thus, social media is not considered to be an effective tool for acquiring new customers. SMBs with limited budget cannot ignore this point and should utilize a proven customer cquring method.

EBRIKS INFOTECH:-

SEO COMPANY INDIA

4 Ways to Improve Performance Marketing on Facebook

EBRIKS INFOTECH SEO COMPANY INDIA Provides The Information About Facebook is an emerging social media networking site that has occupied an important place in marketing strategies. It is because industries and businesses use it to as a marketing channel and now, are looking for the ways to improve upon conversion rates. Experts are looking for the best practices to adopt in order to improve performance marketing on Facebook. 

 Let’s discuss about four simple strategies that can do wonders to businesses via Facebook.

Ad Placement: Marketers place domain ads on right hand side of the page. These ads can be placed on various locations on a Facebook page and may lead to higher conversion rates. The study has brought to light that ads placed on person’s newsfeed are about eight times more engaging than those placed on right hand side. It has been noticed that variation along with quality content and images brings in superb results for marketers. 

Choose Your Format Carefully: There are a variety of ad formats that can be used in person’s newsfeed. These formats affect conversion rate. Photo page ads are specifically designed for newsfeed, as they grab attention and hence, transmit the short and bold messages effectively. Even shortened URLs are useful here. Link page ads can be fruitful in cases when images do not get the message across. Sponsored stories are also believed to be engaging, as they come from friends. It is to ask individual to promote though activity, like liking a page or following a link. There are mobile application installation ads that are formulated to instigate users to install or download applications. The main aim of these ads is to increase application use.

Choose the format that could help you go viral. 

Choose the Right Targeting Tools: As it is important to target right audience, it is equally important to choose right targeting tool to promote the business. The technique of custom targeting is deemed to be fruitful in case of remarketing, as you can use information you know about customers offline. Facebook Exchange also works for remarketing, as it allows you to search users who have already showed interest in brand. Native targeting takes into consideration the common attributes to find interested Facebook users. 

Optimization: CPC, Cost Per Click and CPM, Cost Per Impression are two most important rates of Facebook bidding. Though both these work well for marketing campaigns, but optimized CPM bidding option is recommended for Facebook, especially if you want to target users to take specific action. 

EBRIKS INFOTECH:-

SEO COMPANY INDIA

Social & Local Marketing Ideas Based on the Consumer Journey

EBRIKS INFOTECH SEO Company India Provides This Time About There are various social and local marketing ideas that could be implemented to improve upon the marketing performance. These ideas are no doubt useful in spreading brand awareness and getting more traffic. In big organizations that are spread across various locations, spreading awareness becomes a challenge. The business information should be available in all local directories that make it a complicated task. 

Local specific landing pages for industries should be built, wherein which there should be discussion of important work done in that area. It is better to create few landing pages on key location with decent content than creating thousands for pages with generic content. Having an address on Google Mapmaker is considered to be an extra advantage. It is something beyond Google+ local page. Semantic markup of data is beneficial for better looking results. Event markup is good for local search. CTR should also be looked into, as it is an important ranking factor. 

After spreading the awareness, businesses need to build preference for brand in the niche. One should carry out various means to engage with local celebrities that would definitely add value to help people develop preference. Once people get engage, there are almost ready to make the purchase. Thus, businesses should be ready to provide a better user experience to increase the probability for conversion.

SMS is believed to be powerful tool to reach to customers, especially in business with local intent. The use of geofencing technology is helpful in asking people in vicinity to turn up to your store in vicinity. The widening geofencing network can do good to small businesses. Here, social sharing can bring up great results.

Landing pages for brands play a significant role, especially when it comes to purchase. Local landing pages are considered to be first step in conversion funnel. They make great user experience, thus, organizations should focus on them. Local staff and consumers can also be good source to the content of these pages. The good reviews shared by them can be helpful in new customer acquisition. 

The important of quality local landing pages can be lot helpful in getting the maximum advantage. It should be empowered by local staff and should offer better experience to potential customers. Even the social followers stay connected with the brand, which lead to more references and recommendations. It serves as an effective local SEO strategy that improves upon the conversion rate and drives in profitability.  

EBRIKS INFOTECH:-

SEO COMPANY INDIA