Monday, 4 February 2013

Digital Marketing Tips For Home Improvements Industry By EBriks Infotech


Ebriks SEO Company provides the Information about.Are you are interested in growing your home improvement business online but don’t know from where to start? There are dozens of effective tips out there which you can try but most of the contractors and home improvement business owners have no clear idea from where to start with. So, let's have a look on some digital marketing tips which can prove useful-

·         More keyword research- The most important thing which you should do before starting your marketing campaign is researching on those keywords which most of the customers are looking for. For instance, if you sell women jewellery in Delhi, you should know whether your customers are searching more for 'Delhi jewellery seller', 'jewellery seller in Delhi' or 'jewellery Delhi'. Also, you will also need to find out how big your service area is. Are you giving services in the entire Delhi area or just one area of Delhi? You should decide keywords on the basis of your servicing area.
·         Creation of good content- Merely creating a good website is not sufficient as you would be needed to create the overall content marketing campaign. What you need now is a well-written blog and a writer who can give you a good blog. The blog can be centred around anything related to your industry. If your business is of repairing plumbing and electrical systems then you should write about latest electrical equipments which are safe to use and include pictures, or perhaps you could also write on that room modification which you did for your celebrity client.  Make sure your blog is having some informational content that your customers might be interested to get, like benefits of home improvements, etc. In short, you should try to portray the real image of your business by writing some useful and interesting content. Such approach will not only diversify your blog’s content, but it also gives you a chance to reach out to a broader target audience.
·         Link building- Link building is undoubtedly the most imperative part of any online marketing campaign and ultimately it gives you a chance to come higher on the search results. Some basic link building tactics which a contractor can apply is submitting their website to varied home improvement and contractor directories. It is a good idea to indulge into guest blogging. You can write content for some good home improvement and remodelling blogs in exchange for a link. It is crucial that you post all your articles, including guest blogs, on your social media accounts also.  


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