EBRIKS SEO
COMPANY INDIA This Time Provides THE best Information About. Facebook is an emerging social
media networking site that has occupied an important place in marketing
strategies. It is because industries and businesses use it to as a marketing
channel and now, are looking for the ways to improve upon conversion rates.
Experts are looking for the best practices to adopt in order to improve
performance marketing on Facebook.
Let’s discuss about four simple strategies that
can do wonders to businesses via Facebook.
Ad Placement: Marketers place domain ads on
right hand side of the page. These ads can be placed on various locations on a
Facebook page and may lead to higher conversion rates. The study has brought to
light that ads placed on person’s newsfeed are about eight times more engaging
than those placed on right hand side. It has been noticed that variation along
with quality content and images brings in superb results for marketers.
Choose Your Format Carefully: There are a
variety of ad formats that can be used in person’s newsfeed. These formats
affect conversion rate. Photo page ads are specifically designed for newsfeed,
as they grab attention and hence, transmit the short and bold messages
effectively. Even shortened URLs are useful here. Link page ads can be fruitful
in cases when images do not get the message across. Sponsored stories are also
believed to be engaging, as they come from friends. It is to ask individual to
promote though activity, like liking a page or following a link. There are
mobile application installation ads that are formulated to instigate users to
install or download applications. The main aim of these ads is to increase
application use.
Choose the format that could help you go
viral.
Choose the Right Targeting Tools: As it is
important to target right audience, it is equally important to choose right targeting
tool to promote the business. The technique of custom targeting is deemed to be
fruitful in case of remarketing, as you can use information you know about
customers offline. Facebook Exchange also works for remarketing, as it allows
you to search users who have already showed interest in brand. Native targeting
takes into consideration the common attributes to find interested Facebook
users.
Optimization: CPC, Cost Per Click and CPM,
Cost Per Impression are two most important rates of Facebook bidding. Though
both these work well for marketing campaigns, but optimized CPM bidding option
is recommended for Facebook, especially if you want to target users to take
specific action.
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