How to Use Simple Math to Get Better Insights?

EBRIKS INFOTECH SEO COMPANY SHARE WITH YOU ABIUT It is beyond doubt that one should analyze and measure the performance of a PPC campaign. In order to analyse the same, one should adopt right method. The right analysis would help in identifying improvement opportunities, confirming optimization outcomes, validating campaign performance and presenting Excel finding. 

Let’s ponder over four simple steps that use simple maths to get better insights of a campaign.

1. The use of Median to estimate the validity of the average. Everybody of us is aware of the ways to compute average. Any high or low value in the group of numbers can adversely affect the average. Thus, median is taking over the average to access the validity. Median is the middle number of the group, when arranged from lowest to highest. Excel median function is the best way to compute median. In many cases, median CTR, Click Through Rate, is equal to average CTR, which confirms average is a strong representation. In other cases, there may be varying difference between the two, which may be alarming. In later case, additional steps need to be taken to confirm the validity, whether data distribution is outside the norm. 
2. The use of standard deviation to mark out exceptions. Standard deviation is estimated to measure to spread out of the group of numbers from the average. Lower standard deviation signifies closer distribution between the numbers within the group. In order to mark out out-of-ordinary numbers, there is rule, called empirical rule, the rule of thumb. Excel’s stdev function should be used to calculate standard deviation.
3. In order to better assess performance, one should not include exceptions. The values that fall outside standard deviation from the average should be excluded. The rest of the values should be used to compare performance and deliver results. There can be big difference seen in new average CTR.
4. In order to identify various improvement opportunities, one should analyze exceptions. Median and standard deviation should be computed over a period of time to assess exception’s consistency. If there is consistent difference from the results of ad group, there is a need to identify cause and capitalize finding. If the average and median CTR are same and values are within standard deviation of their average, the consistency can be confirmed to investigate the exception.

The above stated steps or calculations would be helpful in marking out improvement opportunities and working on campaign optimization. 

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Defining Authorship: The Difference between Contributors and Guest Authors

EBRIKS INFOTECH SEO COMPANY INDIA Share This Time The Outstanding News About Authorship is a claim made by the writer of any content. It is a kind of indication that the author makes to tell that he is the writer of a particular content. This brings recognition to the author. It is a tool that connects your profile to the content that your write. There are two kinds of authors – guest authors and contributors. While guest authors are people who post content on a website without maintaining a regular profile, contributors are those who write for a website every now and then. With a constant presence, contributors’ writings drive traffic and sales to a respective website. Guest posting is comparatively less favored as compared to contributors, both by the search engines as well as publishers. In contrast to guest authorship, contributors are considered more reliable by publishers as well as readers. Contributing brings way more value to your internet marketing than does guest authorship. 

Guest articles are most inclined towards what the website is really about. Contributors on the other hand orient website according to what they write. They have a free will to write about any relevant topic. But a contributor always has a better idea of what all works for your website and what drives internet users towards it. The content written by a guest author serves for itself while a contributor’s content serves the purpose of a website. As a contributors writes on a regular basis for your website, he understands what your audience likes. This enables him to write according to their desires and hence drive more traffic as well as SEO value towards your publication. 

There is always a sense of alienation in the content written by a guest author while contributor’s content is accompanied by a sense of belonging. In a nutshell, guest writers produce links for your audience while contributors build relationships with your audience. Lately, there has been a lot of debate going on about guest authorship. Google wants content that is actually of use to the visitors, and this knowledge is completely the domain of a regular blogger called contributor. Author rank is also dependent on this. It is a powerful tool for personal branding an authority building. A better ranking can be achieved way more easily and earlier by a contributor than a guest author. Author ranking has a direct impact on search result ranking of a particular content. Authorship verifies the authenticity of a piece of article and this further improves its ranking on the search results.

EBRIKS INFOTECH:-

SEO COMPANY INDIA

How to Use Simple Math to Get Better Insights?

EBRIKS INFOTECH SEO COMPANY INDIA Provides This Time The Outstanding  News For you About This.It is beyond doubt that one should analyze and measure the performance of a PPC campaign. In order to analyse the same, one should adopt right method. The right analysis would help in identifying improvement opportunities, confirming optimization outcomes, validating campaign performance and presenting Excel finding.

Let’s ponder over four simple steps that use simple maths to get better insights of a campaign.

1. The use of Median to estimate the validity of the average. Everybody of us is aware of the ways to compute average. Any high or low value in the group of numbers can adversely affect the average. Thus, median is taking over the average to access the validity. Median is the middle number of the group, when arranged from lowest to highest. Excel median function is the best way to compute median. In many cases, median CTR, Click Through Rate, is equal to average CTR, which confirms average is a strong representation. In other cases, there may be varying difference between the two, which may be alarming. In later case, additional steps need to be taken to confirm the validity, whether data distribution is outside the norm.
2. The use of standard deviation to mark out exceptions. Standard deviation is estimated to measure to spread out of the group of numbers from the average. Lower standard deviation signifies closer distribution between the numbers within the group. In order to mark out out-of-ordinary numbers, there is rule, called empirical rule, the rule of thumb. Excel’s stdev function should be used to calculate standard deviation.
3. In order to better assess performance, one should not include exceptions. The values that fall outside standard deviation from the average should be excluded. The rest of the values should be used to compare performance and deliver results. There can be big difference seen in new average CTR.
4. In order to identify various improvement opportunities, one should analyze exceptions. Median and standard deviation should be computed over a period of time to assess exception’s consistency. If there is consistent difference from the results of ad group, there is a need to identify cause and capitalize finding. If the average and median CTR are same and values are within standard deviation of their average, the consistency can be confirmed to investigate the exception.

The above stated steps or calculations would be helpful in marking out improvement opportunities and working on campaign optimization. 

EBRIKS INFOTECH:-

SEO FIRMS INDIA

Defining Authorship: The Difference between Contributors and Guest Authors

EBRIKS INFOTECH SEO COMPANY INDIA Authorship is a claim made by the writer of any content. It is a kind of indication that the author makes to tell that he is the writer of a particular content. This brings recognition to the author. It is a tool that connects your profile to the content that your write. There are two kinds of authors – guest authors and contributors. While guest authors are people who post content on a website without maintaining a regular profile, contributors are those who write for a website every now and then. With a constant presence, contributors’ writings drive traffic and sales to a respective website. Guest posting is comparatively less favored as compared to contributors, both by the search engines as well as publishers. In contrast to guest authorship, contributors are considered more reliable by publishers as well as readers. Contributing brings way more value to your internet marketing than does guest authorship.

Guest articles are most inclined towards what the website is really about. Contributors on the other hand orient website according to what they write. They have a free will to write about any relevant topic. But a contributor always has a better idea of what all works for your website and what drives internet users towards it. The content written by a guest author serves for itself while a contributor’s content serves the purpose of a website. As a contributors writes on a regular basis for your website, he understands what your audience likes. This enables him to write according to their desires and hence drive more traffic as well as SEO value towards your publication.

There is always a sense of alienation in the content written by a guest author while contributor’s content is accompanied by a sense of belonging. In a nutshell, guest writers produce links for your audience while contributors build relationships with your audience. Lately, there has been a lot of debate going on about guest authorship. Google wants content that is actually of use to the visitors, and this knowledge is completely the domain of a regular blogger called contributor. Author rank is also dependent on this. It is a powerful tool for personal branding an authority building. A better ranking can be achieved way more easily and earlier by a contributor than a guest author. Author ranking has a direct impact on search result ranking of a particular content. Authorship verifies the authenticity of a piece of article and this further improves its ranking on the search results.

EBRIKS INFOTECH:-

SEO COMPANY INDIA

The Definitive Guide to Recovery from the Unnatural Link Penalty

EBRIKS INFOTECH SEO COMPANY INDIA Share This Time About Google keeps on making changes in its algorithm, which ultimately affects SEO techniques from time to time.  One of the recent changes brought about in was unnatural link penalty. Unnatural links are the links that are placed to bring changes in Google’s search ranking. Making any change that affects ranking of the site or the quality of search results is considered to be violation of Google’s webmaster guidelines. It includes practices, such as buying and selling of links, link exchanging, building unnecessary website pages, using any automated technique, etc. Few of the common examples of the above mentioned practices are footer links, forum comments, links from low quality directories, etc.

Many sites got affected with the unnatural link penalty, for violating Google’s quality guidelines. It is important for such site owner to correctly identify the reason for penalty, before looking at the ways to recover. The professionals’ assistance can be taken to help sites recover, after identifying the right cause of being penalized.

The experts would identify offensive links and would then, remove them strategically. Removing natural or high quality links can be harmful for the website. In-depth analysis for inbound links should be carried out with the help of tools to analyze link profile. One can go to Google webmaster tool and can click on traffic and then, on link to the site to know about the links that Google have on record. Likewise, there is open site explorer to check link profile. It can also be used to learn about the usage of excessive keywords.

Another important point to remember is to identify unnatural links. Remove the links that do not send any referral traffic. Be patient, as in over enthusiasm, people remove low quality links obtained naturally and thus, face consequences of negative effect on the ranking.

The best way to remove unnatural links is to start with site-wide links. If there are many links coming to the single page of the site, they are site-wide links and should be removed. One can also remove linked page or can relocate the page, if the content is worth keeping. It is easy to remove links that are under control. There are tools available to carry out the task of removing unwanted links. Before you adopt any of these means, it is better to seek experts’ guidance. An SEO professional can help you in recovering the site from unnatural link penalty, adopting the right tips and tactics. 

EBRIKS INFOTECH:-

SEO COMPANY INDIA