EBRIKS INFOTECH SEO COMPANY
INDIA Share This Time About Google keeps on making changes in its
algorithm, which ultimately affects SEO techniques from time to time. One of the recent changes brought about in
was unnatural link penalty. Unnatural links are the links that are placed to
bring changes in Google’s search ranking. Making any change that affects
ranking of the site or the quality of search results is considered to be
violation of Google’s webmaster guidelines. It includes practices, such as
buying and selling of links, link exchanging, building unnecessary website
pages, using any automated technique, etc. Few of the common examples of the
above mentioned practices are footer links, forum comments, links from low
quality directories, etc.
Many sites got affected with the unnatural
link penalty, for violating Google’s quality guidelines. It is important for
such site owner to correctly identify the reason for penalty, before looking at
the ways to recover. The professionals’ assistance can be taken to help sites
recover, after identifying the right cause of being penalized.
The experts would identify offensive links
and would then, remove them strategically. Removing natural or high quality
links can be harmful for the website. In-depth analysis for inbound links
should be carried out with the help of tools to analyze link profile. One can
go to Google webmaster tool and can click on traffic and then, on link to the
site to know about the links that Google have on record. Likewise, there is
open site explorer to check link profile. It can also be used to learn about
the usage of excessive keywords.
Another important point to remember is to
identify unnatural links. Remove the links that do not send any referral
traffic. Be patient, as in over enthusiasm, people remove low quality links
obtained naturally and thus, face consequences of negative effect on the
ranking.
The best way to remove unnatural links is
to start with site-wide links. If there are many links coming to the single
page of the site, they are site-wide links and should be removed. One can also
remove linked page or can relocate the page, if the content is worth keeping.
It is easy to remove links that are under control. There are tools available to
carry out the task of removing unwanted links. Before you adopt any of these
means, it is better to seek experts’ guidance. An SEO professional can help you
in recovering the site from unnatural link penalty, adopting the right tips and
tactics.
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