“Social media not resulting in sales. Social marketing is poor as a direct sales channel." What do you think? Is the gloss wearing thin?

EBRIKS INFOTECH SMO COMPANY INDIA Provides This Time The Great And Unique Information About Social media marketing refers to the process of gaining attention through social media sites. Its aim is to create content that captures the consumer’s attention and encourage readers to share it in their social networks, such as Facebook, Twitter, YouTube, Blogs, LinkedIn etc. This form of marketing is driven by word-of-mouth and sales are achieved as a result of it. Social marketing serves as a direct sales channel.

Many experts believe “you cannot sell on social media…people aren’t there to be sold to” or “social media does not result in sales….social marketing is poor as a direct sales channel”. Well, that is not true.

I believe the social media is full of people articulating a dormant and inherent buying intent.

Thousands of people all over the world log on to the internet and express their opinions, views, fears, questions, goals and happiness on Facebook, Twitter, Blogs, LinkedIn, Google etc. We have all this hidden and contained demand uttered out there. People require our services and products!

So don’t let all this nonsense of ‘social media can only influence people and not result in actual sales’, get in the way of your using social media to promote your product.

Use social networking websites to interact and build relationships with consumers. Instill confidence in the buyer, and not the service, product or company. The key to effective selling is to make the consumer believe not in the service or product but in themselves, so much that they can pull the trigger and make a purchase. In this regard, an educational approach has been found to be highly beneficial. Make sure you are helping the consumers become smarter buyers. Help them feel they can get what they want, on time and with a sense of achievement.

Engage consumers in a way that creates a response. The frequency and quantity does not matter. But the quality of the content and the design of it matters. Pushing out a lot of content about the product, but which the consumers feel that they already know or is irrelevant to them (although which may be relevant to the product or service), will not result in sales. Instead focus on piquing the curiosity of the consumer. Present your product or service in stimulating ways, in ways that they feel they want to know more. Also make sure that you are presenting them with a way to take immediate action.

By following these advices, you can increase your sales. So certainly, the gloss of social media is not wearing thin.

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SMO COMPANY INDIA

4 Types of Low-Cost Content Small Businesses Should Create

Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. It's crucial that they get the word out about their products and services, but they often have limited resources. Therefore, small businesses need ways to market themselves in ways that don't break the bank.
One way small businesses can grow their brand is through content marketing through social media. They can create valuable content about their industry, services, and benefits and distribute it through blogs, Facebook, Twitter and the like.
When small businesses share great content in social media, they become a trusted resource and build brand recognition without having to spend too much money. So what kind of content should small businesses create?

Blogs

Every small business should have a blog. A blog is a place where small businesses can write about their industry, new products and services, and interesting facts about their business.
Blogs give companies a voice and facilitate conversations with potential clients. They allow companies to publish information that gets noticed and establishes them as thought leaders in their industry.
Blog posts also boost SEO (search engine optimization). That means that when people search the web for information, they can find it on the company blog.
Blog content drives people to websites, which ultimately drives sales.
Blog posts are also great fodder for social media channels. Links to the latest company blog post should be shared through Facebook, Google+, Twitter, LinkedIn and any other social media channels.

Ebooks

Ebooks are digital publications that people can read through the Internet. They establish credibility because they provide valuable knowledge and expertise to clients and sales prospects.
Additionally, ebooks generate leads. Every person that downloads an ebook is a new lead. Businesses exchange the valuable information in their eBook for an email address so they can follow up about their company's products and services. Like blog posts,
Ebooks should be shared via social media channels so people download it and it gets noticed.

Slide Presentations

Slide presentations are easy-to-read content that is presented in the form of a slide show. Many businesses often have sales presentations, conference presentations, and educational content that can be published on their website and distributed on social media.
You can share slides on SlideShare, YouTube, Vimeo and other channels. Doing so will help companies promote themselves as industry experts.

Press Releases

Press releases are excellent ways to spread information, boost SEO, and establish credibility in the market. They contain information about new products and services, company growth, major customer announcements and more.
When companies write press releases and put them on newswires, they invite journalists, bloggers, and major publications to share their story. News releases are an integral part of any marketing strategy. They detail milestones of the company to the public and keep the business top of mind for journalists covering the industry.
Small businesses want to establish relationships with journalists so that they can be included in any stories about local business or industry news. Press releases alert journalists about what is going on in their coverage area. Additionally, press releases and published stories are great content to share on social media.

Reference:-http://searchenginewatch.com/article/2293622/4-Types-of-Low-Cost-Content-Small-Businesses-Should-Create

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SEO COMPANY INDIA

SMO Packages India and the Winning Strategies

EBRIKS INFOTECH SMO PACKAGES INDIA Provides This Time The Unique Information About  Social media is one of the best means of spreading brand awareness. The increasing interest of people to interact on social media site has given it a new marketing wing. The increased brand awareness ultimately leads to increased sale and thus, companies have started looking for means to optimize social media such that they could get the associated benefits. In order to target traffic and increased conversion rate, social media marketers should design in an appropriate wining strategy that could ensure positive ROI.

Numerous of companies go ahead with SMO packages India to reap the benefits so that they could be the leader in their niche. However, it is advised that before a person goes ahead with any of these packages, it is must to check out if the following strategies are included or not.

Discuss with executives about getting social: Before designing social strategy, executives need to start thinking social so that they could get reap benefits of their investment. The time, thought and money that go into this sector should be carefully monitored. The social media insight should be shared with the team so that they could work accordingly.

Have a Weekly Content Plan: As an important part of digital marketing, the content plan for the week should be designed in and the success should be measured on parameters, such as target growth, social interaction, brand sentiment, etc. The content designed, as a part of SMO packages India should take care of mission and culture of the organization.

Carefully Measure the Success: These packages should have place for tracking and measurement of the growth. The success metrics should be clearly defined and the performance should be measured on the set parameters. The entire team should contribute in spread this brand awareness such that social media could prove to be an effective means of promotion.

Likewise, there are numerous of other areas that need to be focused at while handling social media strategies that could produce wining outcome. The companies should check out SMO packages India, before handing over the task to them. The experts hired by these companies are well qualified and experienced enough to produce the best results. It is must to track out the social analytics and design in social plan accordingly such that the company gets the enhanced visibility. The experts would help you present yourself as a leader in the niche, keeping an eye over all the related parameters. 

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SMO PACKAGES INDIA

How To Leverage Merchant Feeds To Do Effective Optimization Of Product Listing Ads?

EBRIKS INFOTECH SEO COMPANY INDIA Provides This Time The Important News About Product Listing Ads (PLAs) are known as the new hipster advertisements of search marketing but it has been found out that varied retailers aren't fully utilizing the huge opportunity. But, have you though how can you optimize your merchant feed for your PLA campaigns and what good practices you should implement today?

Merchant feeds are the new class of keywords in retail. When you include common terms found in consumer intent within strategic fields of your merchant feed, you will see that your campaigns have garnered additional visibility within search results and google shopping. If you are having insufficient ton of query data at your disposal for determining what elements are more to important to include in your feed, you should start mining your high ranking queries from organic search. The more richer your feed is, the more depth you will get in the query space.

                                             

Let's have a look on some crucial tips on optimizing your feed for relevancy and reach-

You should make your feed as comprehensive as possible- It is a wise decision to include all of your product in your merchant feed. If you would exclude products from your feed then it means that you have excluded a whole set of keywords from your adwords campaign. Though you may generate traffic for queries to similar products but if you will not have all your products in your feed then it means that you will be sacrificing relevancy.

Make sure that your feed is complete- You should be sure that every attribute/field is having an associated value. If there would be any missing particular intents/terms in your keywords then it will create gaps in your query coverage.

You should enrich your feed- You should optimize the content of your feed on the basis of how users search for your items. In order to do this, you would be required to convert non-standard intents, synonyms and terms into attributes optimized for real world queries.

You should optimize your product titles- You should take steps to optimize your product titles for display on a SERP with limited characters. If you will use the title from your product page then it won't do any wonders, even if it's SEO optimized. Mainly you are required to:

Place key intents and core product attributes at the starting of the title. You should prioritize on the basis of high-value search queries and you should make sure to include all crucial elements within the first 25 characters.

You should make sure that the first 25 characters are well-optimized for display and readability. You should optimize product titles not only for a query relevancy but also for user experience and display purpose.

You should make sure that the next 45 characters are optimized for relevance and depth. If the starting of your title is focussed on making the right product type and features visible, you should use the next 45 characters to include other features and attributes that will help in establishing the relevancy. You should constantly test different features and attributes which you are including in your feed. By having a deep understanding of relationships among product features, you will be able to drive your feed optimization strategy.

Take steps to optimize your product descriptions- Good product descriptions help in increasing your ranking in google shopping. You should include additional fields in your product description in order to increase your conversion rates:

·         It is a good idea to submit rich snippets like product review count and product review average.

·         You should include rel=canonical link element on your product pages so that google can easily match the URLs in your feed to the pages which are found by their crawler.

·         You should optimize the product_type column. The more you will tell google about your products, the better traffic will you get.

Learn to manage your merchant feed and PLA campaign- The most crucial part of merchant feed optimization is to make sure that you are managing your merchant feed perfectly with feedback from your PLA campaign.

You should take steps to optimize your merchant feed on the basis of search queries that are converting. You should thoroughly analyze the queries that help in driving value to find common phrases and terms and then you should tweak your product titles and descriptions to include terms and phrases. 

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SEO COMPANY INDIA

Reasons Why Companies Should Go For SEO Packages India

EBRIKS INFOTECH SEO PACKAGES INDIA Provides This Time The Google is continuously making changes in the SEO tactics and thus, those in practice few years back no long Every now and then, Google is coming up new updates, affecting the ranking of the site and thus, the traffic. The cha

In such scenario, staying updated about Google algorithms and updates can be bit difficult. It is therefore said the companies should tie up with IT companies to offer them SEO support such that they could enjoy the advantages of best practices. Looking into the growing needs of these services, SEO companies should bring in SEO packages India, where they offer a set of services in form of packages at decent price to help organizations choose the best package, as per their need.

nging algorithms have laid heavy impact on business websites. Hence, businesses should ponder over the importance of ranking and traffic and should leave the website in hands of experts, who could analyze it on every ground and could bring in fruitful results.SEO experts need to make regular shift in their tactics to take the right move.

sustain now. Old tactics, such as keyword stuffing, article spinning, thin content, etc are no more useful. One needs to be very active in learning about the changing methodologies and maintaining the quality for better results. Once the website gets trapped in any of the Google update, it might be expensive as well as difficult to get back the same ranking. Hence, it is advisable to go for SEO packages India, wherein which SEO experts take care of recent trends and tactics to achieve good ranking as well as traffic.

When the services are availed in form of SEO packages India, the experts work continuously over the project to offer the best services. It ultimately brings in good results with good quality work such that the website shines on the search engine. These packages include a vast range of services, such as content marketing, link building, on-page and off-page optimization and several other practices that could boost the ranking. At the same time, analysts also monitor the progress and build up reports to analyze the improvements. The remarkable aspect of these services is that they are easily affordable suiting to the needs and budget of people of all income groups. SEO is a set of online marketing techniques that comprise not only technical analysis but also public relations with customer acquisition and retaining. It is a great investment that brings in good ROI. 

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SEO PACKAGES INDIA