While
doing SEO, B2B search marketers are ignoring some basics SEO rules, which in
turn hampering the entire process. Many B2B webmasters commit mistake as they pave
their focus only on building links. It is true that link building is an
important tactic but if you will place too much emphasize on it then it can
work against you. Let's find out some of the short term and long term
strategies which should be used by B2B webmasters-
Short-term
strategies
EBRIKS INFOTECH SEO COMPANY INDIA Share This Time The Unique
Information About Below are some of the short-term link and brand building
strategies that will generate quick results and link profile growth-
·
Parent Company Links- It has been found out
in many cases B2B companies are owned by a parent company. If this is the case
with you also then you should contact them for a link on their own website.
·
Affiliates & Partnerships- It is a useful
technique but it can also become disastrous if done in excess. If your company
is affiliated or partnered with other companies, whose websites are having
content relevant to your industry, doing link requests on a small scale can
play an important role. Exchanging links on a large scale is not a good idea.
It is recommended to use this tactic only for some websites. By doing it with
100 different sites, you may witness a negative impact.
·
Articles- You should work towards providing
unique content to audience by using G+ authorship. If
you write content only for low quality websites then it will only lower your
brand value.
·
Work towards building blog relationships-
Instead of paving your focus on a guest post, you should work towards building
relationships with bloggers. You should create dialogue with them by using social
media and engage them in your company or brand. Over the time, they may show
interest in sharing your content and leadership with their audience, which in
turn will help in amplifying your brand and content.
·
Directories Submissions- You should submit
your local listings only on basic three directories. Before doing submission,
you should make sure that the directory is relevant to your business and
contains real content. You should not waste your time and money on those
directories which are not effective.
·
Distribution of press releases- You
should never indulge into over distribution of press release. You should always
send them out when you have something noteworthy to share.
·
Trade Shows & Speaking Engagements- It
is always useful to attend or speak at industrial events. It will make you and
your brand name popular.
Long term strategies
Below are some of the
viable long-term link building strategies which can easily be carried out for
an indefinite time period and may or may not include links. They will create a
strong online brand presence and will establish you in the market as a trusted
information source in the industry.
·
Creation of linkable assets- Videos,
prodcasts, brochures, white papers and other educational resources help in
creating viable link bait, which can be easily disseminated through PR and
blogs to reach the targeted audience.
·
Build Online Tools- Start
building useful online tools- It is always recommended to create a viable online
tool to make the site appealing. A construction company using a concrete mix
calculator on their website has in fact, created a useful, link-worthy content.
·
Blogging- Undoubtedly, blogging is an imperative tool for SEO.
B2B world is plain & boring and nobody cares about your items which you use
for doing boring things. But if you are having a well created blog then you can
use the same for making your boring industry appealing for people.
· Build
a strong link building machine- There are various ways by which you can
disseminate your content through different social media channels, create brand
awareness, inbound links, visibility and high targeted traffic. You should also
make use of your social and PR program to amplify the message of your company.
By doing social promotion of content, you can make it popular among your
audience, which in turn will help in creating brand awareness, inbound links
and search visibility. If your content will be informative then those audience
will share your content with their own audience, which in turn will popular
your brand
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