Ebriks-SEO Company
SEO Services Company in India
Thursday 31 January 2013
Ebriks-Panda Update by Google
Ebriks-Internet Traffic
Here we share a image showing the various various internet traffic tactics.Ebriks SEO company india provides the best services which provides the better traffic to you sites and maintain the traffic of sites.If you want know more about this please visit at www.ebriks.com or redidect toSEO Company India,SEO Services Company
Wednesday 30 January 2013
Ebriks-Digital marketing strategy
Digital marketing strategy is more emphasis on the new tools and rules to get help in the bussiness growth.Ebriks seo services company use the best digital strategy to help you in the bussiness growth.Ebriks here shares a best video showing the digital marketing strategy.If you want to know more about this please visit www.Ebriks.com or redirect to SEO Services and Best SEO Company
Using Instagram for Internet Marketing
It seems like every day that goes by there is something else in the internet marketing field that you should be using and you’d certainly be forgiven for thinking “what next – I haven’t got the hours in the day.” To a degree you’d also be right because it’s very difficult weighing up where to productively spend your available time. But today all I want to do is flag yet another marketing
opportunity that is still fairly new but growing rapidly – and if nothing else you should be aware of it, so here goes.
Yes, that’s right – Instagram is another social media thingy to add to all the others. It’ll take some time out of your busy schedule, but if you use it right, it’s well worth it.
Instagram has users and the number is growing. It’s a photo sharing app that can be used across platforms. It enables even somebody who doesn’t know which end of the camera to aim to take amazing looking pictures. Who wouldn’t love it?
The question is – How can you use it for marketing purposes? Lots of marketers didn’t know or care about it until Facebook bought it for a cool billion. Then, folks sat up and took notice.
To be honest, Instagram isn’t going to be the cornerstone of your marketing. But, if you can incorporate images into your marketing in any way, shape or form, Instagram is a great help.
Instant Image Sharing
With Instagram, you can take pictures with your smartphone and share these pics instantly on Twitter, Facebook, Flickr, and Foursquare. The app lets you post on multiple platforms at once, which saves you considerable time if you use images in your social media marketing.
Images are great for branding on social media sites. They won’t get you sales, but they’ll get you shares, comments, and lots of exposure.
Your photos will also show up on search engines if you post them there. Optimize the photos you take, putting keywords in their hashtags, names, and descriptions.
Get Your Comments Going
Instagram can be a great tool for engaging your audience. You can use it to get comments. Snap a picture of something new you’re using or your business is offering and ask what people think.
Most folks use Instagram to do exactly this. The only difference is that they’re not businesses; they’re just sharing cool stuff with friends. Take this approach and you’ll get the same results.
Creative Photo Contests
An even better way to get your customers or fans involved is to have contests. Choose a theme and have them send in their shots and post them on your social media site. Give the winner (the person with the most likes, etc.) a good reward.
Another cool contest idea is to have them name a new product. Show them what it is and they send in their ideas. The great thing about this is that you’re also showing off a new product and this will means sales.
Visual Appeal
There’s a lot that you can do with Instagram. The only tricky part is deciding how to incorporate images into your marketing plan. For some niches this isn’t so easy to do.
Just get creative. Find out what kind of images your audience likes to see. They don’t have to be directly related to your business or what you offer.
Instagram is still uncharted territory for marketers. You won’t find lots of products or articles on how to use it. But it is getting huge and you’ve got to add it to your arsenal. I recommend getting it and playing with it to get ideas.
Refernce:-http://www.seo-news.com/using-instagram-for-internet-marketing/
Ebriks Infotech:-SEO Company
Processes Every Internet Marketer Needs to Design
A Quick Overview of What a Process Is
In its simplest form, a process or system is a consistent, routine sequence of actions that produce consistent results. Most people do not have a solid understanding of what a system is. The problem is actually developing one that provides the results you crave. Fortunately, there are a few simple steps you can take to create and optimize each process.
Process for Content Management
A content management process includes all of the tasks or actions that must be taken to generate and publish online content. This includes everything from creating ideas and turning them into specific topics to scheduling, formatting and publishing. The first step of creating a content management process is identifying a way to come up with ideas. There are a variety of free online tools that allow you to easily save clips or notes and organize them. Using these tools, you can quickly generate a monthly or weekly editorial calendar based upon the notes you have already taken. Once you’ve built your editorial calendar, you can begin to build out your content. Once you have treated your content, you can schedule it to post automatically depending upon what type of content management system you use.
Process for Social Media
Social media may be the most difficult area to develop a systematic approach because each platform is uniquely different. While automation can save a lot of time, it cannot be relied upon entirely. When developing a process for social media, you need to find a way to combine automation along with manual engagement activities. It is much easier to develop a system for an automation site.
Similar to content management, you simply need to establish a process to gather ideas and generate a months’ worth of content. Then upload it to your automation tool and schedule it so that it publishes automatically. While more difficult, it is essential to also create a daily manual system of social media engagement. This doesn’t necessarily require a lot of time, but you should dedicate at least 30 minutes every day to engaging with your audience directly.
Process for E-Mail Management
The final process you need to develop is tied to e-mail management or whatever other process you use to gather leads and connect with potential customers. Some online businesses prefer developing monthly or weekly newsletters while others take a more aggressive approach such as sending daily e-courses. When developing an effective process for e-mail management it is important to determine how often you will publish content, the optimal time to send it to your list, the type of content you want to share and how you want to mix different types of content within each e-mail.
Setting up your first process or system doesn’t need to be a time-consuming task. Simply keep track of what you are already doing for about a week. Then go back and identify to things: which tasks are most important and in what order things should be accomplished. Over time, you will gain enough experience to tweak and optimize each process for maximum results.
Refernce:-http://www.seo-news.com/processes-every-internet-marketer-needs-to-design/
Ebriks Infotech:-SEO Company
Local SEO Tips When Using Google Places
Local search engine optimization has been gaining momentum. This bears out with the statistic that currently, around 20% of all search is localized search. As more small businesses are going online, they are realizing that their goal is not to reach the world but their next-door neighbors.
One of the better tools for local SEO is Google Places. Formerly known as Local Business Center, Google opened up this platform upon recognizing that “97% of consumers search for local businesses online.” It doesn’t cost anything to be included in Google Places, but you do need to register by adding a profile of your business.
Making some common mistakes when filling out your profile form can have unfavorable consequences on your local SEO campaign, so take time to do it correctly. Here are a few tips.
In the Category field, be specific as to what your business is. If it’s a restaurant, put down “restaurant” instead of “hospitality.” Do not stuff keywords into the Category field, using, for example “restaurant Barbados.” Your geographical location will be evident in your address and putting it in the category field may be regarded by Google as a form of keyword stuffing. Although you are allowed up to five categories per listing, it’s advisable to just use one category. Placing too many categories in one listing may have Google eyeing you for spamming infractions. Your business may have other categories (for example, your restaurant might have a gift shop) – in which case you could add that category as well. Just make sure that all the categories you add in are real and not an effort to stuff keywords.
Use a geographically marked phone number instead of a 1-800 phone number and avoid using PO boxes as your address. A good feature is that you can hide your address from users if it’s not necessary for them to know specifics, but it is still available to Google. Regarding your business name, address, phone number and website, make these consistent throughout every placement you have on the web. Google collects data from other directories, so consistency in the information you give out increases your chances of being deemed trustworthy.
Try to fill out as many of the form fields as possible. There may be information that Google asks for – such as email address, menu, optional attributes/additional details – that doesn’t actually show publicly, but the information you provide helps Google’s system get a better understanding of your business to rank it appropriately when a related search occurs.
Google Places allows you to add or remove photos and videos of your business. Make sure that the photos that appear in your Place Page are complimentary to you. You can also post live updates to your page. Inform people of special sales and promotions or offer coupons. Take advantage of this feature to keep clients coming back to you.
One thing you should remember to do is to get reviewing from as many clients as you can. Do this promptly as people are more apt to give feedback right after they’ve experienced your services. If you don’t get a review immediately after, send them a follow-up email request with a link to where to submit their review. These reviews show up on your Place Page and add trustworthiness to your business.
Refernce:-http://www.seo-news.com/local-seo-tips-when-using-google-places/
Ebriks Infotech :-SEO Services Company
The Advantages of Local SEO When Marketing Online
There is no place like home when it comes to online marketing. Local search engine optimization (SEO) can help you create a marketing plan to gain the attention of people in your community. From there, your company can expand into new markets.
Why Is Local Marketing Important?
The majority of consumers want local goods and services from local businesses. For example, if you were a roofer in Buffalo, NY, you would market yourself locally. Customers in Buffalo looking for a good roofer would naturally search locally first. This natural instinct can be exploited to enlarge your circle of clients.
Achieve High Ranking
Marketing online is all about your business ranking well in search engine results. Use of local keywords will result in a high ranking because being specific will mean less competition. Take advantage of the lack of competition to become a large fish in a small pond. Those who search online for the service you provide, have fewer options if they wish to buy locally. Using local SEO will give you a leg up online and increase the likelihood of local customers contacting you.
People Take Pride In Their Community
Most customers want to support their local economy as much as possible. For example, many customers would prefer to buy their lumber from a local company rather than a chain retailer.
Another example: if, after moving away from your hometown, you have a craving for cheese that a local store sold, you may be able to find the company that made that cheese by searching for them using local keywords.
Without use of local keywords, you may not get the ranking you need to be seen by those who are fiercely loyal to a brand.
Pay Less For Advertisements
Websites will charge a premium for ads that attract a lot of clicks. If you are a small business owner, you can lower your marketing costs by using local keywords. The key here is to market to your niche in a compelling and powerful way to encourage potential customers to click on your ad or search for you online.
Connect With Customers
SEO is also about using social media. Social media is all about connecting with customers.
There is no better way to build your business than to connect with your customers in a personal and meaningful way. Sending out status updates on your product or service allows your company to build relationships with people who want what you are producing.
A portion of your entourage may have started following you because of the local topics on your Twitter feed or Facebook account. However, they may become paying customers after seeing what you have to offer. Whatever attracts more eyeballs to your message is going to be a win for you.
Online marketing is an important and necessary part of a successful business. It allows you to connect with customers, rank higher in search results and to build up a higher following on social media. All of these are positives that will lead to more customers and more sales for your small business.
Article by Greg Newell. 50Bubbles Marketing offers more than just local SEO services. It delivers full Internet management services to clients needing to outsource their website and local Internet marketing requirements. With fully integrated content management services including web optimization, blogging and social media, 50Bubbles clients dominate the search engine and MAPS listings for their local markets. See more at http://www.50bubbles.com
Reference:-http://www.seo-news.com/the-advantages-of-local-seo-when-marketing-online/
Ebriks Infotech:-SEO Company
Converting Online Traffic Into Customers
As more and more consumers increase their time spent on the Internet, marketers look for new ways to offer their products and services. And most advertisers have jumped on the Internet bandwagon in some form or another to discover great successes or great failures.
Online advertising offers a variety of ways for advertisers to generate leads. But it’s easy to get focused on the web traffic, and not notice if the visitors are actually converting into customers.
A website is more than a “must have.” It’s often a first impression to a prospective customer. And just as you strive to make good impressions personally, it’s equally as important to make a good impression to a website visitor. You have one chance to impress them, entice them and convert them. Be sure to make it count.
First, take a look at your website as a sales tool. It’s not there to simply provide information. Rather, it should be viewed with the same eye for salesmanship that you use to judge your advertising. Is the website compelling? Does it communicate at a glance what your company does, and why it’s better than your competitors? If you were a prospect, what would you want to know about your company and does your website make it easy to find? Is your copy written in such a way that it will be motivating and compelling to your visitors?
Testimonials offer a great way to convert visitors into customers. If you have a retail site, customer reviews will go a long way to convince a prospective customer to purchase. But even sites for banks and insurance companies, for instance, can benefit from glowing customer comments. Why not hold a Facebook contest asking your customers what they like about you? You can generate testimonials for your website and Facebook likes at the same time.
Now what if you’re promoting a specific product? How do you get the most from your online promotion?
Let’s say that you’re running a special rate on car loans, and are using Google Adwords and banner advertising to drive customers to your website. Where will they land when they get there? It should not be your home page.
Internet savvy consumers want information quickly. If you don’t provide it, they will be gone in a flash. So create a landing page specifically for your promotion. Make sure it includes all of the details of the promotion. Your visitor should not have to click elsewhere in your site to get more information on the loan.
Next, be sure there is a large ‘Apply Now’ button at the top and bottom of your page. Make it noticeable.
Finally, when was the last time you tried using your loan application or order form? If it wasn’t recently, check it now. If your form is slow and cumbersome, or requires too much information, you will likely lose customers. Consumers who regularly use the web expect to get things done quickly. If your website doesn’t make it easy, they will find another one that does.
You can put a lot of money into great external advertising. But if your website is dull or outdated, your efforts will be wasted. Make sure your site is compelling, motivating and easy to navigate. And turn more of your visitors into profitable customers.
Julie Burmeister is thep of The Burmeister Group, an Atlanta advertising agency known for generating outstanding marketing results for small- and mid-sized companies. The agency has full service capabilities including research, strategy, creative, media buying and more.
Refernce:-http://www.seo-news.com/converting-online-traffic-into-customers/
Ebriks Infotech :-SEO Company
Tuesday 29 January 2013
Ebriks-Consumer online shopping behaviour stats
Here the Ebriks are sharing the best video showing the the factors which describes the online consumer behaviour.Ebriks the seo services provider company provides their services to digital marketing in the online shopping.If you want to know more about this please visit www.Ebriks.com or redirect to SEO Services and Best SEO Company
6 Old-School Ways to Build Your Business Rep in the Community — A SEO-News Exclusive
In a world of large national firms and globalization, the idea of starting a small business or home business can make you feel like a small fish in a big pond. Just remember that before you can obtain worldwide appeal, you have to build your reputation a little closer to home.
The community in which you conduct the bulk of your business must be supportive if you ever want to strive to reach higher levels of success. For that to happen, you have to focus on giving your customers what they want. Once you have built a loyal following of local customers, then your business will have the reputation it needs to branch out.
The following are 6 old-school ways to build your business rep in the community.
1. Get Noticed
Advertise and market your services accordingly. Get involved with a few community events or sponsor some community projects. The idea is to make the local audience notice your company.
People like to do business with a company that has an interest in the local community. You should also look into joining any networking groups in your immediate area, to help improve your company’s visibility.
2. Network
Establishing relationships with other small business owners is equally important. Many small businesses will refer people to fellow small businesses for needs they cannot fulfill themselves.
Networking with other local business owners, exchanging business cards and attending functions or open houses that they sponsor, helps establish you in the small business community. It is important to remember that volunteer work should be done with an organization that you have sincere interest in and should not be personally rewarding.
3. Give
Don’t limit your business to donating money or goods and services. Give of yourself and donate your time by taking an active role in community organizations such as sitting on the board of a charity or hospital.
Volunteer your time and even your employees’ time to a charitable cause or community program and others will notice.
4. Deliver
In business, there is a direct correlation between quality and reputation. The better the quality of the product or service, the better the business’s reputation is going to be.
Before you start your business, research the competition and determine how you can take your product or service to the next level, and then take it another step higher. When you can guarantee a customer that he will be satisfied and you deliver on that promise, you are building a reputation of excellence that will help ensure your customer base will always be there for you.
5. Customer Service
How you handle customer problems will have a direct influence on how customers feel about your business. This is where smaller, newer companies have the edge over the large conglomerates.
Many service teams for large companies have a reputation of not caring about the customer. Offer the customer a better experience, and soon you will find more people are using your products and services, and fewer are using those offered by the bigger competitors.
6. Testimonials
A written testimonial from a satisfied customer endorsing your business can be a powerful tool if used properly. Display them on your printed material, in-store and on your website so prospects know you have plenty of satisfied customers.
Don’t be afraid to ask for a testimonial or a referral after a job or order has been completed. People rarely take the time to write about a positive experience unless you ask them. Get in the habit of asking happy customers for testimonials and it will be a subtle way of suggesting you’d appreciate their referrals down the road.
Old-school tactics still work. Referrals and word-of-mouth marketing are the lifeblood of most successful businesses. Many of these tried and true techniques are still being used today and when combined with social media tools, can be one of the most effective marketing strategies available to small business owners.
Refernce :-http://www.seo-news.com/6-old-school-ways-to-build-your-business-rep-in-the-community-a-seo-news-exclusive/
Ebriks Infotech:-SEO Company
Build Some Hype: How to Promote a New Business
When you’re just starting out, learning how to promote a new business can take some work.
The key is creating some buzz without spending too much. Fortunately, the Internet allows you to hype your business even if you are on a shoestring budget. There are plenty of free methods of promotion and ways to grab people’s attention.
Create a Live Network
The first thing you need to do is build up a network of people who appreciate your business. This is vital if you want to build hype. You need a group of people willing to help you out and, the best way to find that is to build it from scratch.
Start with social media or a blog. These are both good methods of building up a following. But remember, you really want people who are interested. Look for people who could be a real asset and may be interested in your products. Go after your target market. Their co-operation is going to be key in getting more people interested.
Once you start building your network and learning how to promote a new business, you’ll need to do the following to keep it running well:
• Engage people one-on-one.
• Share useful links to other sites;
• Promote other people or businesses that could be useful to your followers.
Interaction, rather than promotion, is what you need to promote a new business. You can talk to people, have conversations and just generally be friendly to everyone. Get online on a daily basis to respond to people’s comments – disappearing even for a short time – can ruin all the hard work you’ve put into building your network.
Contact Bloggers
Another way to promote a new business is with bloggers. Bloggers can be a valuable resource because they have ready-made networks of readers who trust them. Getting someone influential to blog about your products or services may not be the first thing that comes to mind when you think about publicity, but it’s a great method.
You have three choices when it comes to getting bloggers to spread the word for you. First, you can pay the blogger to write a review. This is usually quite economical. Keep in mind that the better the blogger, the more likely it is that they will charge for the review.
You can also offer free products or services in exchange for a review. The blogger can check out your business, try your products or services, and then write about it.
The final option is to offer to write a guest post specifically for their blog. This also key in promoting a new business. This doesn’t have the same impact because the post will need to be informative, rather than promotional, but it can be a way to get your foot in the door and help the blogger’s readers discover your business.
Provide a Benefit
Why should people pay attention to your products? Why should they recommend them to their friends and family?
These are two questions that should be answered before you start really stepping up.
Offering freebies and other special offers on your business blog or a social media network can be a good way to give some value and it can also help bring in more recommendations via word-of-mouth. As long as you are giving away something that is worthwhile, people will happily retweet or Like on various social media networks, making it possible to gain a large number of followers in a short period of time. This is a good way to promote a new business.
Be Memorable
Competition is fierce in today’s market. Rival companies can easily get to your clients before you have a chance to really hook them. To ensure repeat business, offer a little incentive.
By standing out from the crowd and letting your customers know you appreciate them, you’ll ensure their loyalty. Not only will they become repeat customers, they are far more likely to tell their friends if they are happy with your service.
It can be difficult to get a buzz going, but by using the resources available to you through social media and your own website, you should be able to increase public awareness. Don’t forget to ask your network to share information. If you have done a good job of building up a quality group of followers and know the ways on how to promote a new business, you’ll find this to be extremely effective.
Reference:- http://www.seo-news.com/build-some-hype-how-to-promote-a-new-business/
Ebriks Infotech:-SEO Company
Effective Use of Twitter to Build Relationships
You are probably aware Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances your business will grow and keep growing.
Building and revisiting relationships on Twitter
Just like any other social media channel, Twitter can be used effectively to produce positive results or it can be used ineffectively and do nothing for your business. The secret is in your acquaintanceship with it and your ability to leverage everything you can to make it work effectively for your business. If you have a Twitter account that is rather large, you should evaluate it on a regular basis to make sure all of your followers are people whom you want to follow you. Also, you will want to follow the most appropriate people as well. It is possible that you had a Twitter connection with certain people in the past and, at the time, you decided not to connect with them anymore. Perhaps it is time to re-evaluate if you may want to reconnect with them.
Always pay attention
If the person on the other end makes the effort to give you feedback — any kind of feedback — you need to have the good manners to respond to him or her. If the person has a negative comment about you or your business, you still need to acknowledge the issue and connect with the person to prove to him or her you are sincere about wanting to make things better. You need to impress upon the person his or her needs and wants are important to you and that you will do everything possible to improve.
Promote discussions
The minute you start to have a discussion with the other person, you are building a relationship. If you are in a relationship (even if it is at the beginning), you have a social responsibility to keep the discussion going. That means if he or she tries to contact you (through e-mail, telephone, instant messaging, etc), you need to be there to respond. Nobody likes to be ignored. How would you feel if someone did that to you?
Ask relevant and intelligent questions
In an effort to build a relationship with the other person, you need to make sure your discussions are substantive and relevant to the reason the two of you are building a relationship in the first place. First of all, it is important for you to understand who the person is and what they need from you. If he or she is not a person with whom you already do business, he or she may be a prospective client. You should consider that all people with whom you are connecting are valuable to your business. You must keep that mindset at all times.
Be mindful of how you respond in writing
Because it is difficult to truly read emotions in written content, people tend to substitute unusual things for emotions, such as all capital letters when they want to come across loudly, an abundance of exclamation points, etc. None of these techniques are actually appropriate and the person on the receiving end most likely won’t appreciate it. You can make any point effectively if your approach is correct. Use your words effectively and you will get whatever you need.
Be careful with auto responses
You should save your auto responses for when you are not available and need your voicemail to take messages. Of course, it is very important to remember that you need to call the person back at your earliest convenience. Don’t leave him or her hanging for any reason. Even if a question has been asked, you need to acknowledge that and get back to the person as soon as you have been able to come up with an answer.
Always be gracious
If someone is kind enough to pay you a compliment or share something that you have written, it is critical you show your appreciation. A thank you will go a very long way. Even though you are limited to 140-character maximum with Twitter, you should still be able to find a way to be polite.
Conclusion
If someone is nice enough to follow you on Twitter, you need to build the relationship with him or her to the best of your ability and do everything to give that person what he or she need and he or she will most definitely return the favor. Twitter engagement is a beautiful thing and it is also a lot of fun. It helps you to build and strengthen relationships in an extremely productive manner. If you want others to follow you, you should appear interesting, informative, involved, personal, kind, considerate and unbiased.
Refernce:-http://www.seo-news.com/effective-use-of-twitter-to-build-relationships/
Ebriks Infotech:-SEO Company
Does Having The Same Free Reprint Article Published on Multiple Sites Hurt Your Website Ranking?
It’s a common misconception that having multiple pieces of content published on different websites and linking back to your own site hurts website rankings.
Here’s the truth: Although it is important to have a variety of links coming from different types of sites, it does not hurt your website to have many different sites publishing the same article.
There is a lot of confusion when it comes to duplicate content, but the penalty only occurs when one website publishes the same content repeatedly, rather than when multiple sites publish the same content. Do you see the difference?
Google objects to having many pages on one website all featuring the same content. That is not the situation with article marketing though. When you submit articles, you can end up with multiple websites publishing the same article one time on each site, which is not something that would result in a penalty to your site.
Having your article published on multiple websites is similar to distributing a press release or some other form of content syndication, such as RSS. Content syndication is essential to how the Internet works, and it is very common.
When a piece of content appears on multiple sites, Google will try to determine the originating source that published the content and use that source as the main reference in its search results.
Having multiple copies of the same article appearing on different websites does not adversely affect the site that is being linked to. Think about it — if that were the case, it would be very easy to destroy a competing website simply by creating a lot of content that linked back to it. That would also mean that no business would dare to submit a press release, for example.
When marketing your website it’s important to first focus on creating a quality website that offers readers value.
Getting a high ranking in Google isn’t just about marketing a website, it’s about creating a site that is worthy of a top ranking. As you build up the content on your own site, it’s natural to take some of it and repurpose it as free reprint articles (rewriting the content so that the information on your own site remains unique).
As you focus on creating quality, free reprint articles that are truly helpful to your readers, you get wider exposure for your website and yourself. Many times people will read your article and then click the link in your resource box to get more information from your website. This is the type of ‘warm lead’ that is very valuable for converting customers and increasing sales.
It’s also important to do keyword research. Then link back to your website using a variety of keyword phrases associated with your niche and link to different pages on your site.
The topic of your article along with the keywords in the title and especially the anchor text in the resource box helps Google to know what your website is about, which assists Google in determining where to place your webpages in its rankings.
Article marketing is still an effective means of driving targeted traffic to a website. The main things to concentrate on are: creating a website with lots of quality content, using that content to create syndicated content that offers value to readers (free reprint articles), as well as making use of a variety of keywords in your article submissions.
Focus on the value that your website and the content that you create brings to your readers. Make your marketing efforts more about enhancing the experience of your target readers. The result? You will naturally attract readers to your website.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100 percent free! Go to http://www.autoblogit.com for more information.
Refernce:-http://www.seo-news.com/does-having-the-same-free-reprint-article-published-on-multiple-sites-hurt-your-website-ranking/
EBriks Infotech:-SEO Company
Important Components Of SEO Success In 2013
1. Hello Friends Ebriks SEO Company
Share with you The year 2012 has proved to be great for search marketers. Google
has unveiled algorithm updates at an unprecedented rate. Various new concepts
such as author rank, link disavow tool, etc., have forced SEO experts to review
their present strategies. The new year will bring new challenges and
opportunities for search marketers. Let's have a look on some important SEO
considerations heading into 2013:
·
Organic
CTR (click-through-rate) will continue to decline in 2013- Google will continue featuring its varied "money-making"
products in its search results. YouTube, Google+, product listing ads, will
enjoy more visibility. Also, it is possible that Google will show few organic
listings on its page 1. Due to the limited exposure for organic placements,
each and every spot will become more valuable.
·
More emphasis on conversion-
The traffic potential of each organic placement on search page 1 is slowly
witnessing a down fall. It will result into aggressive conversion rate testing.
Marketers have put great efforts in testing paid media landing pages in order
to maximize the efficiency of every dollar spent. As the cost of each organic
visit is increasing over time, conversion rate optimization (CRO) will play an
imperative role in driving organic performance.
·
SEO will become a costly
affair- Generally, people overlook the connection between Panda algorithm
updates and link building. Panda manly focuses on the quality content. Most
link building campaigns build or acquire contextual links. Site moderators also
demand for high-quality content, which will in turn mean high copy writing
costs necessary for doing link building. Future Panda updates will also
emphasize on high quality on-site content, which will further increase copy
writing costs.
·
SEO talent will become hard to
find- There has been a rise in demand for search marketing related jobs over
the last few years. One obstacle will be a lack of talent in the industry. In
2013, it will become a nail biting exercise for employers to hire good SEO
talent.
·
More use of rich snippets in
SERPs (search engine result page)- Rich snippets have succeeded in grabbing lot
of eye balls in 2012. Rich snippets provide a tremendous amount of value to
users giving a variety of information without any need to visit to the site. In
the year 2013, rich snippets will play a crucial role. It will include both
Google authorship and product-specific information for e-commerce websites.
Smart marketers who use rich snippets will witness increased click-through
rates from organic searches. As organic CTRs will fall slightly, any advantage
is vital. You may also see some minor changes in ranking of those websites who
adopt rich snippets in 2013.
Friday 25 January 2013
Designing for SEO
"Why do websites that look great nearly always have SEO that sucks?"
This is the question I set out to answer during my recent Mozinar about designing for SEO.
To be a true king of the SERPs, you are, of course,
going to need more than a well-designed, search-optimised website. You
are probably going to need a ton of social mentions, quality links,
citations and co-citations, etc. The problem with these ranking factors
is that they are difficult to accomplish in volume and generally require
a lot of work to achieve, and, subsequently, the vast majority of
websites don’t have them.
You can, however still achieve big wins with great design and on-page optimisation
Whats the problem?
The problem is simple. Websites that look amazing
typically offer little opportunity for on-page optimisation and
conversely pages that are well optimised will often compromise the
design and user experience.
This creates a chicken and egg scenario - what is the
point in having a website that looks great if it can’t be found? And is
there any point of being easy to find if the website isn’t engaging?
How can we build sites that look amazing and are engaging, yet still maintain SEO performance?
Enter the webfont
Webfonts from the likes of Google, Font Deck, Typekit,
and Fonts.com have been around for a couple of years and offer a great
way to give a website style without compromising crawlability. They form
the fundamental structure and underpinning of any well-designed,
well-optimised site.
To add visual impact, designers will add graphical
elements to websites such as banners and calls to action. These elements
are usually created as images so the designer can use gorgeous fonts,
add type effects such as drop shadows, gradients, and a whole host of
other treatments that form part of the designers toolkit. Websites need
these kind of graphics, as they make websites engaging, they improve the
UX, and they make the user much less likely to bounce.
Take the graphic below, as great as it looks there is too much
information to include within an Alt-tag. Also it is difficult to
emphasise and prioritise the information within an alt-tag as it is just
plain text.
By using a combination of webfonts, HTML, and CSS, it
is possible to retain the beauty and achieve good SEO by creating all of
the text elements within this banner as “live text.”
Not only can the live text banner now look great, but
they can also be marked up with H1’s, body type, bold text, and updated
dynamically. Search engines will just see this as standard HTML. Best of all, these banners or graphics can be even be marked up as rich text using schema or microdata.
Design for optimisation
The biggest hurdle in building great looking websites
that also have great performing SEO attributes is uniting these two
disciplines. Designers focus on sites that look great and create a good
user experience whilst being engaging, whereas an SEO typically wants a
site which is very crawlable and one which ranks well.
If the design and SEO teams gain an appreciation of
each others' requirements, the results can be innovative and
outstanding. Take the example below: these panels are for a fashion
retailer, the one on the left was visualised by the designer, in terms
of UX this panel is great, it shows a model wearing the product,
explains through the use of well positioned type exactly what a user can
expect to see on click through. The trouble is, from an SEO
perspective, this panel does not cut it.
An SEO is going to need something more like the panel
on the right hand side. It has a clear, defined header, possibly an
<h1>, followed by some great long tail text. Its clear that from a
UX perspective this panel falls well short of the mark, the panel on
the left will get a lot more click throughs than the panel on the right.
One potential solution to this problem is a mouse-over. Initially when
viewed, the panel will look as it does on the left hand side (exactly as
the designer want it), yet when a user rolls over the image the panel
changes into what you see on the right hand side (exactly what the SEO
wants).
The beauty of this solution is the user experience and
click thru are maintained and as all of this text is live text, it is
crawlable and very accessible to robots, giving the search engines
everything they need to index the site.
The expandable div
Another great way of incorporating indexable content
into minimalist page design is the expandable div. It can deliver big
SEO and UX wins by making relevant (and crawlable) text visible on mouse
click.
Take the example below: frequently, these kind of product panels are
represented as images, and they do a great job of engaging the user by
offering a visually rich single click method of navigation.
With the exception of some alt-text, these kind of panels offer very little for search engines to crawl.
By adding an expandable div to these panels, it is
possible to present a host of SEO opportunities. Clicking on one of the
items above can now provide a compelling description of this product
category, include additional imagery to aid the purchase process and as a
result increase conversions and user engagement. But perhaps the
biggest bonus of the expandable div is that we can provide search
engines with so much additional long tail text to index.
The inclusion of expandable divs within web pages are
not only great for the user, but also offer incredible opportunities for
indexable content.
The concealed weapons!
Calls to action, trust signals, billboards, and all
other page elements will often contain the kind of messages we want
google to crawl, yet in most cases, these will be represented as images.
As a result, discounts, free delivery, next-day delivery, and other
offers are not being crawled.
Create all of these elements with webfonts, CSS and
HTML so that spiders and bots can crawl them. Do we really want messages
such as “Free Delivery,” “10% discount,” or “SALE” to be hidden from
search engines?
The following items contain great sales messages, and
all of them have been built using webfonts, CSS, and HTML so are all
fully crawlable.
Reference:-http://www.seomoz.org/blog/designing-for-seo
Ebriks Infotech:-SEO Company
Google: Image Search Overhaul Will Deliver Higher Click-Through Rates
Google will be rolling out an overhaul to its image search function. The revamped image search will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results.
"You will be able to quickly flip through a set of images by using the keyboard," wrote Hongyi Li, associate product manager in a blog post. "If you want to go back to browsing other search results, just scroll down and pick up right where you left off."
More information on the results will also be displayed, including metadata, the page hosting the image, its size, and domain name. This is designed to increase click-through rates to the sites hosting the images.
Google said in its own tests it's seen an (unspecified) average increase in the click-through as a result of incorporating this information more prominently.
Refernce:-http://searchenginewatch.com/article/2238985/Google-Image-Search-Overhaul-Will-Deliver-Higher-Click-Through-Rates
Ebriks Infotech:- SEO Company
Google Launches Streamlined Image Search
Currently, viewing an image through Google Image Search is a
multistep process. You do the search, see several images and can hover
to get a slightly larger thumbnail:
If you want to see a larger version of the image, you have to click
on the image, which brings up a bigger version superimposed over the
actual web page the image is from:
In With The New
With the new system that’s coming out
today, selecting an image after a search brings up the larger version in
a central preview area:
This makes it easy to quickly skim through
multiple images, rather than the existing system that requires a lot of
clicking, then closing windows to go back and select a new image.
Fewer Publisher Visits? Phantom Visits?
The change also suggests that fewer people
may visit the actual pages hosting the images, which might be a concern
to publishers. Anticipating this, Google’s post about the change says that it has added new ways to reach the image owner’s site that supposedly increase visits:
The domain name is now clickable, and we also added a new button to visit the page the image is hosted on. This means that there are now four clickable targets to the source page instead of just two. In our tests, we’ve seen a net increase in the average click-through rate to the hosting website.
When talking to Google about the change, I
was also told that by not loading the hosting page, Google is no longer
generating “phantom” visits that were a concern to some publishers, one
of the biggest complaints Google said it heard from publishers about
Google Images.
“That was causing problems for some
webmasters, and so we thought we can do away with that. That’s gone
now,” said Pierre Far, a webmaster trends analyst with Google. This,
along with new options to reach publisher sites, is “a net win for
webmasters,” he said.
Of course, publishers who might not feel
this is a net win have an easy solution. They can block Google from
indexing their images with just two lines in a robots.txt file, as
Google covers here.
When do you get the new look? Google says
it is rolling out live now worldwide and should be available to everyone
over the coming days.
Yandex Launches Experimental “Wonder” Voice Social Search App For The US
Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different direction to its search activities by launching a voice social search app called “Wonder” on Apple’s iOS platform for the US market.
Described by the company as “experimental,” the app responds to users’ spoken queries and displays results from that user’s social connections in a horizontal format which Yandex believes may be the best way to display social search for the future.
One key aspect of the app is the historical nature of the data queried. “Wonder” is not looking at what someone is saying now about a restaurant you’re thinking of visiting, but what they have said in the past. This enables much richer information to be displayed to users from a limited data set than would be the case with traditional search engines.
How The Yandex “Wonder” App Is Structured. Source: Yandex
Developed by Palo Alto-based Yandex Labs, the app is limited to the US for now, but a spokesman for the company said, “It’s an experimental app which uses many existing Yandex technologies and tests some that are new. We aim to learn about users preferences, such as the horizontal results display and may then roll it out to other regions.”
A typical search query might be, ” I wonder what my friends are listening to?” or “what sushi restaurants do my friends go to in New York?” A key aspect that the technology tries to achieve is to recognise the many different ways that a particular restaurant or venue, might be described by different friends in different networks — a new form of “duplicate removal” similar to duplication removal in traditional search engines.
In addition to the fact that its development came out of the US, the company says it chose the limited iOS platform in the US because it is a single market speaking predominantly one language, more social data is available, and US users share more on average than those in other parts of the world.
“Wonder” Has Horizontal Scroll To Display Its Social Search Results. Source: Yandex
Inevitably, the app will be compared to Facebook’s new Graph Search concept and has many similarities, except the addition of natural language voice search. The app is available to download for free.
Other than “Yandex.com,” which is an English-language search tool from Yandex, the company has never made forays into the US in its own name — but has invested in US search engines such as Blekko. This is the first direct search investment in the US.
Postscript by Matt McGee: TechCrunch is reporting that Facebook has blocked Yandex’s access to its data, and the two companies are discussing next steps.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Thursday 24 January 2013
SEO Article Marketing: Can Building Links Too Fast Hurt Your Website Ranking?
Recently I received this question from a brand new website owner: “I’ve heard that building links too quickly can hurt your website ranking. Is that true? If I submitted articles to 1,000 directories all at once, could it actually hurt my site?”
That’s a great question. The answer is yes, especially if your website is newly established, building links too fast could harm the SEO for your site. You should space your article submissions out and limit them when using an automatic article submitter.
Being required to submit fewer articles is actually a bonus for most people — the daunting thing about submitting articles manually is you need to submit such a large quantity that it’s really not humanly feasible to keep it up on a consistent basis. Think 50 articles a day — that’s too much for even the most prolific writer to keep up with.
But if you submit your articles automatically, you can see excellent results with a mere eight articles a month, presuming the site is well-established and has backlinks from other sources as well. That’s a quantity that most people find very doable.
If you have a brand new site though, it’s a good plan to start out slowly and gradually increase your article submissions up to eight a month. You should also use other marketing tools for building links, such as press releases, forum posting, etc.
Some automatic article submitters offer a useful tool that will allow you to ‘trickle’ your article submission over a predefined period of time, so your article is not distributed to a large chunk of publishers all at once.
That type of tool is extremely helpful because it allows you to build links more gradually, which looks more natural to a search engine.
Why not submit articles by hand to just one or two directories?
The problem with that approach is the exposure is so limited that you can’t submit enough articles to make an impact — either with the SEO for your website, or to draw enough readers to your website.
Think about it–some of the most popular sites on the Internet are article directories. It’s to your benefit to get your article published on as many directories as possible, because by doing so you increase your chances of funneling some of that traffic to your website.
Article submissions services will often also send your articles to a variety of online publishers, such as article directories, blog publishers, ezine editors and other types of website owners. It is beneficial to your SEO to build links from a variety of websites, so the increased distribution that an article submission service can offer gives you something that you can’t accomplish on your own.
It may help to realize that article submissions are similar to press releases. The content itself is different, but they are similar in that they are each distributed to different websites that publish the content and then link back to your website.
When you submit a press release, you’re trying to have it seen by as many people as possible, just as with an article. It would be kind of silly to submit a press release with the intention of getting it published on as few sites as possible and seen by as few readers as possible. You want the press release to get widespread exposure, be published on many sites, and to come before the eyes of as many people as possible. It’s that way with free reprint article submissions too.
So, what’s the answer — how can you submit enough articles to see an impact with search engines while at the same time not build links so quickly that you hurt your website ranking?
Just use an online article submission service, and either submit eight articles a month (if your website is established) or gradually build up to eight articles a month (if your website is brand new). Also find a service that can submit your articles in a trickled out fashion, so that your articles get submitted to just a few publishers a day, rather than a bunch at one time. By using this strategy, you will benefit as much as possible from article marketing, in the most time efficient way, without building links too quickly.
Refernce:-http://www.seo-news.com/seo-article-marketing-can-building-links-too-fast-hurt-your-website-ranking/
Ebriks Infotech:- SEO Company
Google: 224 Million 'Bad Ads' Disabled in 2012
Once again, the Google AdWords team has reported on its continued
efforts to eliminate bad AdWords ads. This year, they've released an infographic (see
below) that recounts all they have done over the past year to reduce
the number of bad ads that appeared in the AdWords network.
Citing that Google's business "depends on keeping people safe and secure," the infographic identifies how the search giant defines "bad ads", how they discover them, and what they do once they find them.
By the numbers:
Google's commitment to reducing "bad ads" isn't a new resolution for 2013. In previous years, the AdWords team has gone through what they call "bad ads" to weed them out in an effort to protect consumers and "legitimate businesses in harm's way." Google's ad team has gone through multiple iterations of taking extra procautions to keep ads safe.
Refernce:-http://searchenginewatch.com/article/2237541/Google-224-Million-Bad-Ads-Disabled-in-2012
EBriks Infotech:-SEO Company
Citing that Google's business "depends on keeping people safe and secure," the infographic identifies how the search giant defines "bad ads", how they discover them, and what they do once they find them.
By the numbers:
- 224 million: The number of banned ads.
- 889,000: The number of advertisers banned.
- 223: The number of countries and territories where bad advertisers originated from – the U.S., China, Japan, and India were the biggest offenders.
- 78: The number of languages used by abused in bad ad attempts Scots Gaelic, Kyrgyz, Tatar, and Esperanto were particularly troublesome.
Google's commitment to reducing "bad ads" isn't a new resolution for 2013. In previous years, the AdWords team has gone through what they call "bad ads" to weed them out in an effort to protect consumers and "legitimate businesses in harm's way." Google's ad team has gone through multiple iterations of taking extra procautions to keep ads safe.
Refernce:-http://searchenginewatch.com/article/2237541/Google-224-Million-Bad-Ads-Disabled-in-2012EBriks Infotech:-SEO Company
Bloggers: Making Spammers by Avoiding Spam?
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
Guest posting in its purest form can be helpful for both the writer of the post and the blogger who posts it. The host blogger gets a new perspective on their blog, and some free content. The author gets a link to their site, with all of the PageRank that passes through that.
The problem is that it takes time to go through so many guest blogging requests. Even worse is that going through these requests often reveals only a few worth accepting. Requests with broken English, articles with spammy links, and other poor-quality markers can be frustrating, especially when received in bulk.
This has caused some bloggers to stop accepting guest posts altogether, or charging for posts containing links. There are a couple of reasons why these techniques aren't only throwing the baby out with the bath water, but creating more spam.
If Guest Posts Vanished
If all blogs stopped accepting guest posts, a couple of things would happen. More “guest posting sites” would pop up. These sites are dedicated purely to content creation. Their whole purpose is to provide a place for people to put links.While not necessarily bad if maintained correctly, guest posting sites aren’t known for their quality. What readers do such general sites attract? Blogs with a specific target audience are much better for guest posting, and for users.
If quality blogs show that guest posting can be a legitimate practice, then content creators won’t flock to the undesirable sites, and they will eventually fizzle out.
By upholding high standards, bloggers can actually unite and reduce the useless content on the web. Yes, there will always be crummy sites, but we can make them less successful by making our sites more so.
Charging for Links
Some site managers have decided that the best solution is to charge people for guest posts with company links in them. This is meant to be a deterrent for spammers and generators of low-quality content. The reasoning is that if an SEO company or even any business, is making money off of this article, then so should the blogger.As a deterrent, this method is ineffective. You still have to go through all of the requests, and then you end up charging the people who give you good content and aren’t wasting your time. The spammers face no consequences.
The argument that companies should have to pay also has some flaws. The biggest problem is that Google looks down on do-follow links that are paid for.
If you decide to charge for guest posts, you had better assign the links as nofollow to avoid breaking Google's webmaster guidelines. People who are willing to pay for do-follow links are likely practicing other black hat SEO methods, and you probably don’t want your site linked with them.
If companies are providing good content though, what makes them different from a writer promoting their blog? The important thing is that you provide posts that are useful for your readers. If that includes a link to a company’s site, then isn’t it still worth it? Better to be associated with a company doing things the right way and adding useful information to the internet than someone just inserting random links.
The Moral of the Story
It’s easy to discount guest posting as a legitimate practice because of all of the scammers trying to manipulate the SERPs. This doesn't mean that all guest posting is bad though.Posts must be judged case by case. Yes, this takes time, but it’s worth it.
Broken English is easy to spot quickly, and you can always ask that submitters complete a CAPTCHA or other proof of humanity or include a specific line in their email to prove they’ve read their guidelines.
There will always be people trying to game the system. The danger with trying to profit off of company links is that it attracts those people, and encourages breaking Google’s established rules. And going to extremes like eliminating all guest posts only means that you lose that potential asset to your site.
Figure out what method works best for you and judge articles by the writing, not by the fact a company is providing it.
Reference:- http://searchenginewatch.com/article/2237723/Bloggers-Making-Spammers-by-Avoiding-Spam
Ebriks Infotech:-SEO Company
Subscribe to:
Posts (Atom)