Important Components Of SEO Success In 2013

1.  Hello Friends Ebriks SEO Company Share with you The year 2012 has proved to be great for search marketers. Google has unveiled algorithm updates at an unprecedented rate. Various new concepts such as author rank, link disavow tool, etc., have forced SEO experts to review their present strategies. The new year will bring new challenges and opportunities for search marketers. Let's have a look on some important SEO considerations heading into 2013:

·         Organic CTR (click-through-rate) will continue to decline in 2013- Google will continue featuring its varied "money-making" products in its search results. YouTube, Google+, product listing ads, will enjoy more visibility. Also, it is possible that Google will show few organic listings on its page 1. Due to the limited exposure for organic placements, each and every spot will become more valuable.

·         More emphasis on conversion- The traffic potential of each organic placement on search page 1 is slowly witnessing a down fall. It will result into aggressive conversion rate testing. Marketers have put great efforts in testing paid media landing pages in order to maximize the efficiency of every dollar spent. As the cost of each organic visit is increasing over time, conversion rate optimization (CRO) will play an imperative role in driving organic performance.

·         SEO will become a costly affair- Generally, people overlook the connection between Panda algorithm updates and link building. Panda manly focuses on the quality content. Most link building campaigns build or acquire contextual links. Site moderators also demand for high-quality content, which will in turn mean high copy writing costs necessary for doing link building. Future Panda updates will also emphasize on high quality on-site content, which will further increase copy writing costs.

·         SEO talent will become hard to find- There has been a rise in demand for search marketing related jobs over the last few years. One obstacle will be a lack of talent in the industry. In 2013, it will become a nail biting exercise for employers to hire good SEO talent.

·         More use of rich snippets in SERPs (search engine result page)- Rich snippets have succeeded in grabbing lot of eye balls in 2012. Rich snippets provide a tremendous amount of value to users giving a variety of information without any need to visit to the site. In the year 2013, rich snippets will play a crucial role. It will include both Google authorship and product-specific information for e-commerce websites. Smart marketers who use rich snippets will witness increased click-through rates from organic searches. As organic CTRs will fall slightly, any advantage is vital. You may also see some minor changes in ranking of those websites who adopt rich snippets in 2013.