How Many Social Buttons Your Website Is Having?

EBRIKS INFOTECH SEO COMPANY INDIA Provides This Time The Outstanding News For You Please See It About Facebook- With more than 1.1 billion users and counting, Facebook has
emerged out as the most popular social networking tool. It has also become a
viable platform that witnesses the highest level of user engagement.

Twitter- With more than 500 million users, twitter is a popular social
networking tool. It's a much more open method of communication than Facebook
because users are allowed to 'follow' whoever they want, rather than acting
in a close-knit, encouraged by Facebook. This unique features make it a
profitable platform for sharing and spreading the content.

Google+- Google says that their social platform is now having 343 million
active users and thus, it is the fastest growing social network. Google '+1'
button seems to be very useful from the SEO point of view. The recent
changes in Google's search ranking algorithm has prioritised social shares -

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particularly by using their own service. It made the inclusion of Google+
button important.

Linkedin- This is another button which you should given more importance.
Usually, linkedin is used more for professional purposes, therefore, we
don't know how much visibility people would get by sharing content on it.
Unlike, facebook and twitter, Linkedin is not used by people for sharing
interesting articles. It has been found out most of the users have joined
the linkedin to accomplish their objective of job hunting, recruitment and
for keeping in touch with other business professionals.

StumbleUpon / Digg / Delicious - In the last few years, the use of these
widgets have witnessed a fall, which has coincided with the rise in Google+
and Pinterest. However, many times, the anonymity of StumbleUpon / Digg /
Delicious works in its favour. You may not be interested in sharing gamble
or alcohol related content on facebook/twitter but you can easily do the
same on stumbleupon/digg/delicious.

Pinterest- If we would go with Alexa rankings then we can conclude that
Pinterest is the 42nd busiest site in the world. It is being increasing used
by people for both marketing and business purposes. However, it has also
been found out that it has a very specific audience, as 82% of users being
female, who love to talk about only their primary interests, like hobbies
and crafts, fashion, interior designs, etc. For these reasons, it would be
appropriate to know the theme of the website before using the button.

AddThis/ShareThis- These are relatively new social buttons, which permit
users to share the content across different range of platforms, including,
twitter, facebook, and LinkedIn. The notable feature of these services is
that they can be effectively used for streamlining social media chores,
like, sharing your own articles and making sure that these are reached at
right time.



Which Buttons are Right for You?

You should choose social buttons on the basis of the aesthetics of your
website or blog and the need to reach out to more and more people. We feel
that four social buttons, along with an email button, is a right balance for
your website. But again, it will depend on the requirements of your website.
If it's a busy layout then it would be good to use two or three at the most.


Also, you should choose social button on the basis of type of content that
you are producing. For instance, if you are selling western dresses online
then you would need to include a Pinterest button as that platform can
easily show your visual-heavy content.

The most imperative thing which should be kept in mind is that web trends
change almost overnight and therefore, in order to expand the reachability
of your content, you are required to stay up-to-date with these changes and
then incorporate them into your social strategy. It means you should not
hesitate from adopting new buttons if you think they will help your website
and discarding old ones when they fail to generate any profitable return
anymore.

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Effective Techniques To Establish The Authority Of Your Brand In The Market

EBRIKS INFOTECH SEO COMPANY INDIA Provides This Time The Unique  Start doing informative blogging- A regularly updated blog provides customers a reason to frequently visit your site. However, you should not fall in the trap of easy to write blog posts. If your blog post is not interesting or informative then it won't leave any impression in the mind of readers.

Always respond to comments on your blog- Your work doesn't get finished only by creating blog because it is important to expand your authority further by responding to each blog comment. By doing so, you will be able to connect with your readers.

Do regular updation on your social profiles- Social profiles don't talk by themselves as you will be required to lend your voice to them. So, in order to establish your authority, it is important to maintain an editorial calendar that involves checking in with your social profiles at least twice a day. It will remind you when you should update your social profile.

Make use of search filters for answering questions on twitter- While doing twitter posting, run a few search queries for such tweets which are having the keywords that a potential customer can use to search about your industry.

Start doing guest blogging on industry websites- Guest blogging is known as a powerful approach to build authority, as it gives visibility to your business among established audience. On the basis of the caliber of the guest blogging website, you can do posting.

Reap the benefits of YouTube channel- YouTube offers immense benefits. With more than six billion hours of footages are watched every month, it is important to upload good quality content on this video sharing site in order to get recognition for your brand.

Make use of whitepapers- Wikipedia defines whitepaper as an authoritative report or a guide that helps readers in understanding the problem or an issue and thus, plays an important role in taking a decision. Whitepapers are viable ways to establish your brand's authority and therefore, you should judiciously use them. They give an air of professionalism and authority, which you may find it difficult to achieve by using blog posts alone.

Creation of infographic-There is no doubt that infographics are highly sharable. The more sharing a piece of content gets, the more recognition a company's brand can get. However, infographic creation isn't a cheap and an easy task but investing into a top notch quality infographic will worth it when it comes to building authority.

Take help of mini sites- Mini sites are the new entrants in the digital marketing world. Basically, mini sites can be defined as small web properties that are in sync with a company’s main website in some interesting or informative way. Again, you may be needed to shell out money but when it comes to building authority, the investment is worth it.

Podcast release- You would only needed a microphone and something interesting to talk about. You would only be required to publicize your podcast amongst your followers and directories to grab attention.

Conduct an industrial event or show- Want to attract the attention of big guns when it comes to building brand authority? If yes, then you should organise your own conference or an event. If you have budget, time and connections, running an industrial event or show will give you press recognition.

Sponsoring an event- Not ready to organize an event on your own? Piggy-back on the initiatives of others by sponsoring an event of your field. Almost all major events and shows are offering paid sponsorships that permit companies to place their logos on banners, conference sessions and giveaway bags. By sponsoring any of these programs, you can reap the benefits of these events.

Fill nomination form for industry awards- Depending on your industry, you may also be eligible to get industry awards. You will required something noteworthy work to get nominated and win. This avenue is a quick way to establish your authority, especially if your other techniques have failed.

Tie up with a cause- It is a nice idea to tie your brand to a social cause. However, it doesn't mean that you should engage in charity work just to gain brand recognition. Instead of that, you should find your area of passion and try to give back to these causes through your business. It's a profitable business for both business and the world at large. 

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What are the 4 H’s of SEO?

EBRIKS INFOTECH SEO COMPANY INDIA Provides This Time The Fantastic Information About  Every individual is blessed with 4 H, which stands for Head, Heart, Hand and Health. Likewise, every technique can be successfully, when used with 4 H. let’s discuss how SEO, Search Engine Optimization can be best put to use, with these 4 H.

Head: Here, it means brain storming, i.e., coming up with different ideas for website improvement. No matter, how well is website designed, but it is equally true that there is always the scope of improvement. Hence, one should come up with different ideas to bring changes in the site, using his or her head. Blog topic ides, video, images, etc should all be looked into.

Heart: It is never recommended to take in short cuts. Buying links to boost ranking immediately is not helpful in longer run. You might be caught somewhere. The technique of SEO demands patience. The results are visible only after regular hard work and adequate experience. The use of techniques, such as content marketing, video marketing, website designing, etc, needs to be looked into carefully for fruitful long-lasting results.

Hands: Get your hands dirty. Here, it stands for the hard work that one need to do to make a particular task a success. One cannot sit back and expect the results to appear. Instead, there is a need of regular hard work, pondering over all related aspects and rectifying bugs to be successful. Regular posting of blogs and keeping a check over social media posts, while at the same time, competitor mapping, etc should be done side by side. The crucial elements of website designing and optimization should be taken into consideration.

Health: After successfully using the above three elements, the health of website should be checked thoroughly. It should be audited to check for broken links and missing tags. The content should be updated from time to time. There should be regular checks to ensure proper functioning of the website. Many a time, minor issues may hold back your site from achieving good ranking. At the same time tools, like Google Analytics should be used to see the improvements in the website.  It should be interactive enough to attract viewers; as such a site would start on discussion and earn branding.

In order to implement these 4 H, one needs to design in a well planned strategy that looks at every aspect and come up with fruitful results. thus, now remember head, hand, heart and health and work over the website accordingly to let it stand out of the crowd. 

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Website Launch Checklist: Things to Test Before Your Site Goes Live

EBRIKS INFOTECH SEO COMPANY NOIDA Provides This Time The Unique Information About It is important to test a website thoroughly, before launching the same to ensure proper functioning of every element. The testing phase highlights the loopholes that may create trouble for the users, thus, it is must to point out every bug and rectify it to offer ease and comfort the users. 

Let’s discuss few of the important things to test before the site goes live.

• The content should be properly edited to avoid spelling, punctuation and grammar errors.
• Users’ feedback is highly important. They should be asked for the ways to improve upon the flow, navigation, type of information available, etc.
• The speed of the site’s load time is also crucial, as it may frustrate users in many cases.
• Every page of the site should address the audience. Designers should have an eye over visual details.
• There should be no compatibility issue with browser.
• The formatting should be consistent with no odd blips.
• The HTML, CSS and JavaScript codes should be properly checked by developer. Browsers issue to handle these codes should be looked into.
• Live URLs should be tested, as when URLs transmit from staging area to production, they may change. There are tools, such as Screaming Frog SEO Spider Tool that help you find bad URLs.
• The validation code should be checked, before launching the site to ensure that search engine spider is able to crawl. It would help you know whether the page is valid or not.
• The site should use minify, the technique that combine website code into smaller chunks to test on the speed.
• The site should be checked for 404 error, i.e. page not found error.
• 301 redirects should be carefully imposed, as new URLs should be mapped properly with old ones.
• SEO professionals should check out title tags and Meta tags, as they are source for search engine spiders to help people understand what is there in the page content.
• The website designed should be accurate XML and HTML sitemap to make it easy for users to navigate through the pages.
• Check out the tools, including Google Analytics, Bing and other webmaster are working or not.

Likewise, there are various checks that need to be taken into consideration to ensure that the site is perfectly fine, be it from content site, SEO or web design. Testing is the crucial face before the site launches. 

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