Over the past few years I've helped train more than 60 link builders,
almost all of whom didn't know the first thing about building links.
Most of them had very little, if any, SEO knowledge either. That was our
intention though, as we have a specific way of doing things.
Although having more experienced people could provide some great new ideas and proven tactics, sometimes training people from scratch is better because they have no preconceived notions.
From what I've learned with my link builders, there are a few signs that someone will be fantastic at the job:
Link building is hard. It's one of the most tedious things I've ever done in my SEO career and if you're going to get upset and give up easily, I don't see you having a big future in link building.
While
I could argue that we could train a link builder to be successful
without fully explaining much about why people build links, it's
ridiculous not to give your link builders the knowledge of why links matter. The more they know, the better they'll perform.
However, in a few cases, some link builders almost got too overwhelmed with thinking about the potential SEO benefits and implications of what they were doing. While they did build some great links, they also overthought things to the extent that they weren't as efficient as they needed to be.
Still, I don't enjoy doing something when I'm not told why I should be doing it. Giving your link builders the respect of explaining why their efforts matter is critical, especially if you want them to enjoy what they do.
Google and Bing also report inbound links in their respective Webmaster Tools consoles, but they don't show nearly as many as a proper link tool will.
Link builders need to be trained on how to run at least a basic report so they can see a site's backlinks, look at the anchor text and metrics, etc.
Link builders need to know how to distinguish between number of links total and unique linking domains, too. That has been an area of confusion both to clients and link builders starting out, so take a look at where you can find that information in the tools that I list below.
Reference:-http://searchenginewatch.com/article/2287007/How-to-Train-a-Link-Builder-From-Scratch
EBRIKS INFOTECH:-
Although having more experienced people could provide some great new ideas and proven tactics, sometimes training people from scratch is better because they have no preconceived notions.
From what I've learned with my link builders, there are a few signs that someone will be fantastic at the job:
- Excellent written and interpersonal communication skills.
- Curiosity about anything and everything.
- Awesome organizational skills.
- Creative mind.
- A really, really hard work ethic.
- The ability to understand why we build links.
- Willingness to try new techniques and listen to feedback.
Link building is hard. It's one of the most tedious things I've ever done in my SEO career and if you're going to get upset and give up easily, I don't see you having a big future in link building.
Why Build Links?
While
I could argue that we could train a link builder to be successful
without fully explaining much about why people build links, it's
ridiculous not to give your link builders the knowledge of why links matter. The more they know, the better they'll perform.However, in a few cases, some link builders almost got too overwhelmed with thinking about the potential SEO benefits and implications of what they were doing. While they did build some great links, they also overthought things to the extent that they weren't as efficient as they needed to be.
Still, I don't enjoy doing something when I'm not told why I should be doing it. Giving your link builders the respect of explaining why their efforts matter is critical, especially if you want them to enjoy what they do.
How to Look at a Site's Backlinks
There are a lot of free link check tools, and some paid ones have free versions or trials. Have your link builders find one that they like and that fits your budget.Google and Bing also report inbound links in their respective Webmaster Tools consoles, but they don't show nearly as many as a proper link tool will.
Link builders need to be trained on how to run at least a basic report so they can see a site's backlinks, look at the anchor text and metrics, etc.
Link builders need to know how to distinguish between number of links total and unique linking domains, too. That has been an area of confusion both to clients and link builders starting out, so take a look at where you can find that information in the tools that I list below.
Reference:-http://searchenginewatch.com/article/2287007/How-to-Train-a-Link-Builder-From-Scratch
EBRIKS INFOTECH:-
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