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is now the official news that Google has unveiled penguin 2.0 on May 22. Penguin 2.0 has a much “deeper” algorithmic update with
increased emphasis on flushing out those websites that were benefited from link
spamming. It also says that more websites will be positively impacted by this
as against to its predecessor, which was launched in 2012. That update fell
harsh on websites with unnatural links in check.
Penguin 2.0 is mainly
focussing on back link patterns, anchor text uses and manipulative link building
tactics which can easily misguide any end users. It has been found out that the
Penguin update of 2013 has scared small or local business owners as they don't
know how this update will impact local search results. Small regional
businesses can benefit from an update like this as it helps in increasing their
exposure for informational queries.
Now local businesses
should start taking steps to radically increase their local marketing
strategies in order to extract benefits from this update. Let's have a look on
the practical activities that should be taken in order to ensure that your name
is found in the search results in the post penguin world.
Get local citations- Original penguin algorithm has already cleared that quality
citation has a promising future and now it is become more clear that along with
links, local citations or brand mentions will also become important post
penguin. Citations play an imperative role in local search ranking. This simply
means that the more your name, address and phone number is found on websites
related to your area, the high will be your local search ranking. As the
citation building is the vital part of a local SEO, it is important to create a
strong citation profile for your local business all over the internet. It is
equally important to make sure that you have used correct citation on the
websites such as City Search, Yellow Pages and MapQuest, as it will play a
crucial role in creating your business locally. Local citations will
disseminate your business information to those sources, which rely more on
search engines for valid and authentic business information.
Guest blogging- It is always useful to create and distribute relevant content on
highly trusted websites with natural back links to your own site. Here, guest
blogging can play a powerful role. Local businesses make use of guest blogging
as a highly crucial asset as it gives more prominence to brand. Guest blogging
encourages contextual links back to your website which increases authority and
local organic search rankings. The results become more important when blogs
enjoy geo-local presence. If it is possible, you should also add your name,
phone number and address in the post.
Page creation for each
location- For those businesses who have multiple
locations, Google Penguin 2.0 has made it necessary to create location specific
pages. If you are operating in multiple locations then you should make sure
that you are allotting a separate page to each location in order to increase
your chances of getting high rank in local search results. Make sure that all
such pages are including relevant information about the store and services,
along with the complete contact details.
Local reviews on
Google+- Google is giving more importance to social
signals, such as online client reviews, in order to ascertain the relevancy of
the business, The most effective way to encourage customers to write reviews is
to shoot out personalized emails to your clients asking them to contribute in
the review section on your Google+ Local page.
Make sure to optimize
google+local page- Google+ local listings
offer local small businesses a chance to get a clear visible location on the
local search engine result pages. So, it is important to optimize google+local
page to get best results.
Apply for google
authorship- With the help of
Google authorship, it becomes easy for the google to differentiate a spammer
from an author. The detail of author of the content is also shown on the search
results. Such details include the head shot of the author, his Google+ profile
link and also include search results link of the author. Obviously, authorship
and a pic of the author will help in increasing web traffic.
Make your website
mobile friendly- With a massive
increase in local searches on mobile devises, it is important for small
businesses to effectively optimize their website for mobile. It has been found
out that in mobile devices search results, the element of geocentric is high as
compared to the desktop-based search results.
So, in order to ensure
easy searching of your business for your mobile visitors, you should have ia
mobile version of your website.
Local content
marketing- It is beneficial to use tailored content
marketing by local businesses because it will help them to engage audiences and
will also earn natural links.
Local video marketing-
Make use of video marketing to establish your
local business in the online world. Video is an important tool for local SEO
campaigns as through videos you can interact with your clients. Videos can either
be uploaded on YouTube or directly on your website.
Press releases- Press release is an effective way of getting high ranks in
local searches. A well written press release also generates awareness and
creates a local buzz. It is always useful to create and distribute press
releases if you have something worthy to share. It is useful to hire a local
writer from the local news paper to get a powerful exposure. By including name,
address of your business, you will get high quality back links.
Social Media use- Social media is not only helpful in increasing your SEO ranking
but also gives you a chance to connect with your present and future clients. It
is always recommended to use facebook, linkedin, twitter, pinterest, youtube,
google+ to strengthen your brand awareness. Your followers and friends will
give you a word-of-mouth publicity, which can give more visibility to your
online business.
Have a quick look
Things which you
should do-
- Generate good quality content
- Google authorship
- Local listing
- Social media signals
- Remove those links which have no value
Things which you
should avoid-
- Paid links
- Over optimization
- Copied content
- Keyword stuffing
- Unnatural links
Resource:-
Here
EBRIKS INFOTECH Provides The Best Information About The Post Penguin 2.0 SEO Strategies for Local
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