6 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

Now Ebriks SEO Company provides the News about Many people have realized that search engine optimization (SEO) and public relations (PR) have much to offer each offer, so it makes sense that they should work together. Search engines put a great emphasize on unique content that is linked to the quality sites. And this is where public relations come in the picture. What follows are 6 good reasons why SEOs should really grip with PR in 2013.  

·         Connections- The job of public relations involves finding good media outlets for promoting a business, and usually these outlets are large publications. If you can talk to a person, having a connection at an authoritative company, you might be able to get a link on that website. You can ask your public relations representative to write a press release and give an anchor text of your company. You can also ask them to use their connections for submitting an article or a listing.

·         Content experience- Those people who are working in public relations generally have an impeccable sense of the media. They can often write such things that go viral on the web as they have knack understanding of what the public really wants. Have public relations read your content copy in order to make sure that it suits your readers interest. Search engines give more preference to relevant content, so although you might be using SEO practices effectively, PR pros are capable to offer you more than what you can think. 

·         It helps in building media contacts that you can use in future- Building good contacts are imperative for both PR people and reporters. Study the reporter's work and get a sense of what they are interested in before approaching them. If you’re an SEO who is a new entrant to the PR world, the right way to start is by thoroughly understanding the editorial guidelines of the publications which you’re targeting. It will help you in knowing what they are looking for and you can pitch them in accordance to that. It is of no use to give them something which they clearly don't need. It will only underrate your work and you will never be taken seriously by media persons. And don't forget to check editorial calendars to see in advance what the publications are going to cover in the subsequent months. 

·         It bolsters your relationship with customers- If you will learn how to do proper public relations effectively then you can strengthen your relationship with your clients, which means they will only stay with you. 

·         Earn good name- You can advertise on your website the fact that you were mentioned on a large publication, it is more likely that other websites will considered you worthy of being mentioned on their sites so that you would get some other great back links. 

·         Some good learning- PR pros have a clear knowledge about communication. They know exactly how to communicate effectively with others on a regular basis. However, this is something which is amiss in case of SEO. Therefore, a SEO can learn this tactics from a PR agency.