SEO is search engine optimization that is
carried out to gain online visibility and improve the website ranking. It leads
to high conversion ratio and high long term ROI. PPC, pay-per-click is a paid
marketing technique that increases the traffic remarkably. Both these
techniques, when carried out together can bring outstanding results, just like
1+1=3.
SEO, Search Engine Optimization is an
organic search marketing, where as PPC, pay-per-click is a paid search marketing.
Though there is a difference between the two, but it is like 1+1=3. Both
carried out together can bring out remarkable results. Different factors are
considered by both these means to attain the defined results. First, let’s
study pros and cons of each of them in order to learn about them better.
SEO Pros: It leads to higher conversion
ratio and higher long term ROI, return over investment.
PPC Pros: These campaigns can be more
readily launched. They are highly quantifiable and track able. Landing page
optimization can be easily done to improve conversion.
SEO Cons: It requires more resources,
including technical people, copywriters, etc.
It takes longer to accomplish and is difficult to track.
PPC Cons: It has lower CTR, Click through
Rate. It can be costly and can suffer from “Ad blindness”.
Despite of individual cons in both these
technologies, they together can be called true search marketing. The research
shows that when both of these are carried out together, there were remarkable
results seen. Clicks increased by 92%,
actions increased by 45%, orders lifted by 45%, page views lifted by 42%,
visitors increased by 41% and the time on site increased by 40%.
EBriks SEO
Company is Providing of Search is taken up as a single channel by people.
Keyword portfolio coordination is very important in both these marketing
tactics. In case of high user generated content, PPC targets “head” keywords
while SEO targets “long tail’ keywords. In case of none or little diverse
content, PPC targets low cost “long tail” keywords by focusing on attaining
immediate results while SEO targets “head” keywords via strong content creation
and link building.
PPC can be used for researching page
titles. Identify ad copy titles with high Click through Rate, CTR and adopt
these ad titles with actual page titles. SEO is about high CTR through organic
search results.
Instant SEO research can be done with the help of a PPC campaigns. The website should be closely analyzed to understand different keyword permutation. All these measures, when focused at together would do well to the business.
Instant SEO research can be done with the help of a PPC campaigns. The website should be closely analyzed to understand different keyword permutation. All these measures, when focused at together would do well to the business.
In
short, PPC and SEO together can enhance the volume as well as ROI, Return over
Investment. At one end, where SEO is served as long term ROI, at other end, PPC
is most flexible and immediate. Hence, it is said that PPC and SEO are happier
together.
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