There are various advanced search commands
that are helpful in various ways. These help in site auditing, competitor
analysis, etc. a few of these Google’s commands are site:, Intitle:,
Allintitle:, wild card, etc. These commands may vary from one search engine to
another.
Advanced search commands are used as corner
stone of SEO that is SEO can be done without the need of many tools. The
knowledge of these advanced search commands would not only make you resourceful
but would also be lot helpful in doing site auditing, competitor analysis and
link prospecting. These commands can be used with any of the search engine with
slight modifications.
Adding site: would restrict the search
results to the specified domain. Indexed URLs can be scanned to get an idea of
potential duplicate content issues, information architecture and overall number
of indexed pages. Combine site: with inurl: or allinurl: is used to analyze
specific section of a site. How big is the blog of opponent site as compared to
the number of pages indexed? How many of those sort pages without are indexed?
How many session IDs are getting indexed? It can also be used to analyze
content within the site.
Blekko [/similar]: Where else can you use
it: Google will return the webpages similar to the webpage specified. There are
some related commands that can be used to find out the backlink profiles.
Intitle: and Allintitle: Intitle, on using
this query in title, the documents containing these terms included in the title
get restricted.
Allintitle: It restricts the results
containing the specified keywords in the title. It can be combined with the
first command, site: to identify templates, thin or duplicate pages by
identifying a part of title. One would also be able to see how many those types
of pages have been indexed by Google?
wildcard(*): It is used to search terms,
separated by 1-5 words. It is commonly used to search the articles about
specific topics. These commands are good and powerful, if the user is clever
enough.
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CompanyIn addition to it, there are few of the specific Bing commands
that can be used in advanced searching. A few of these are as follows:
Linkfromdomain: it returns the pages that
are linked-to from a domain. It can also be used to link neighbourhood for a
site.
IP: It returns the originating results from
the website or domains for the specified IP address. It can also be used in
attempt to map out a link network that is live on the same IP.
Url: It tell you whether the specified url
is indexed or not in Bing. It is almost similar to Google’s cache: command.
In addition, there are various other
commands that are used with respect to different search engines.
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