Thursday 17 January 2013

Advanced Search Operator Tactics


There are various advanced search commands that are helpful in various ways. These help in site auditing, competitor analysis, etc. a few of these Google’s commands are site:, Intitle:, Allintitle:, wild card, etc. These commands may vary from one search engine to another.
Advanced search commands are used as corner stone of SEO that is SEO can be done without the need of many tools. The knowledge of these advanced search commands would not only make you resourceful but would also be lot helpful in doing site auditing, competitor analysis and link prospecting. These commands can be used with any of the search engine with slight modifications.
Adding site: would restrict the search results to the specified domain. Indexed URLs can be scanned to get an idea of potential duplicate content issues, information architecture and overall number of indexed pages. Combine site: with inurl: or allinurl: is used to analyze specific section of a site. How big is the blog of opponent site as compared to the number of pages indexed? How many of those sort pages without are indexed? How many session IDs are getting indexed? It can also be used to analyze content within the site.
Blekko [/similar]: Where else can you use it: Google will return the webpages similar to the webpage specified. There are some related commands that can be used to find out the backlink profiles.
Intitle: and Allintitle: Intitle, on using this query in title, the documents containing these terms included in the title get restricted.
Allintitle: It restricts the results containing the specified keywords in the title. It can be combined with the first command, site: to identify templates, thin or duplicate pages by identifying a part of title. One would also be able to see how many those types of pages have been indexed by Google?
wildcard(*): It is used to search terms, separated by 1-5 words. It is commonly used to search the articles about specific topics. These commands are good and powerful, if the user is clever enough.
Here Ebriks SEO Company to provide SEO CompanyIn addition to it, there are few of the specific Bing commands that can be used in advanced searching. A few of these are as follows:
Linkfromdomain: it returns the pages that are linked-to from a domain. It can also be used to link neighbourhood for a site.
IP: It returns the originating results from the website or domains for the specified IP address. It can also be used in attempt to map out a link network that is live on the same IP.
Url: It tell you whether the specified url is indexed or not in Bing. It is almost similar to Google’s cache: command.
In addition, there are various other commands that are used with respect to different search engines.

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