Google is the most used search engine. Like other software, it evolves and corrects it bugs and makes continuous changes. Last year, it brought about remarkable changes in its algorithm to blow off the sites using unfair means to gain Google ranking. It lays stress on the importance of quality content that could pass on some information to the users. Panda, Penguin and EMD updates clear the Google results from spam to some extent. Though these spam sites use to rank high before the coming of these updates. Today, they have been kicked off from the top results.
With regard to ranking of the sites, Google considers two major factors that are on-page factors and off-page factors. Though they exist since long, but the updates have brought about changes in them too.
On-page factor
It involves how frequently the site is updated. A site that is not updated frequently is not of low quality. Instead, it depends upon how frequently it is crawled by search engine. The search compares the updated frequency to other sites updates in the same niche. The quality content plays a major role in this arena. The content should be unique, fresh and informative such that users get the needed information. It should provide interest to users.
Ebriks - SEO Company Provides Another important on-page factor that is crucial from ranking point of view is site links. A good neighbourhood would boost the site ranking. Inter linked site with high quality sites in the same niches is believed to be good. The site should not be over optimized, from SEO point of view.
Off-page Factor
Off page factors generally focus on links. The social signals also contribute to some extent. There are two types of links that are mainly looked into. These are natural links that appear as a result of organic development of a page. It also includes advertising campaign that is carried out with no intention of changing the ranking on search engine pages. Another type of links is unnatural links that are done with the purpose of enhancing the ranking of a website.
Today, the web is dominated by unnatural links, because of Google ranking model. Google takes into account the website whose unnatural links are higher than the natural links. Such sites are watched carefully. Thus, Google comes out new updates, affecting or checking such sites. Penguin and EMD updates focused on unnatural link pattern and low quality links. Search engines are working in the direction to handle the link profile.
Google technology is yet to grow from infancy to the level of maturity.
With regard to ranking of the sites, Google considers two major factors that are on-page factors and off-page factors. Though they exist since long, but the updates have brought about changes in them too.
On-page factor
It involves how frequently the site is updated. A site that is not updated frequently is not of low quality. Instead, it depends upon how frequently it is crawled by search engine. The search compares the updated frequency to other sites updates in the same niche. The quality content plays a major role in this arena. The content should be unique, fresh and informative such that users get the needed information. It should provide interest to users.
Ebriks - SEO Company Provides Another important on-page factor that is crucial from ranking point of view is site links. A good neighbourhood would boost the site ranking. Inter linked site with high quality sites in the same niches is believed to be good. The site should not be over optimized, from SEO point of view.
Off-page Factor
Off page factors generally focus on links. The social signals also contribute to some extent. There are two types of links that are mainly looked into. These are natural links that appear as a result of organic development of a page. It also includes advertising campaign that is carried out with no intention of changing the ranking on search engine pages. Another type of links is unnatural links that are done with the purpose of enhancing the ranking of a website.
Today, the web is dominated by unnatural links, because of Google ranking model. Google takes into account the website whose unnatural links are higher than the natural links. Such sites are watched carefully. Thus, Google comes out new updates, affecting or checking such sites. Penguin and EMD updates focused on unnatural link pattern and low quality links. Search engines are working in the direction to handle the link profile.
Google technology is yet to grow from infancy to the level of maturity.
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