It is quite a daunting task to launch a new website. It is also one of the important ways to get a smooth flow of links pointing back to your way. There are hundreds of things which you are required to think about when you're launching a new website (millions if you're changing your domain name) but one thing that is ignored is how you're going to promote it.
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EBRIKS INFOTECH SEO
PACKAGES INDIA Internal buy in- You may already having a group of people
who will surely be interested in sharing and talking about your new website.
However, here you should note that they may not be as link savvy as like you,
so you should not hesitate from educating them on the best ways of
disseminating the news. For instance,
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you should make use of the 'share' button from
your company's facebook post on the launch instead of posting it through your
personal account. You should provide right descriptions for your new brand,
like, 'web design company' to 'digital agency' so that they can write about the
same on their personal sites.
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Inform your clients- On the same pattern like
informing your internal team about the new product launch, you should inform
your customers, partners, friends about your new website and request them to
share it too. It is also a nice idea to send out personalized emails to clients
and let them know of the changes and what they can do, asking them for their
feedback and request them to share it with their friends.
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Pre-launch teasers- Nearly, a month before
launching, you should start telling people about your new website and brands.
You can plan a series of blog posts and can also put screen shots of the
website on instagram and facebook. Tweet about your new website. All these
steps will fill excitement in people and they will start talking about your
brand.
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Press release- After the launching, you should
send out press releases and use different press mediums to effectively convey
your points.
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Social sharing- Make optimum use of different
social sharing platforms for sharing your content. Posts with photos, usually
get more engagement from people as compared to posts without photos. You should
make sure that your website is perfectly optimized with open graph so that your
sharing can get the most reachability.
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