There are two ways a
company can excel in terms of internet marketing. Firstly, it can do extremely
well in its line of business or it can make its competitor look worse than
itself. The latter is technically known as negative SEO. While positive SEO is a
way of promoting your business on the internet, negative SEO is usually done to
downgrade the web ranking and reputation of the rival company or a competitor.
There are companies that don’t have any good things about themselves to
highlight, which is why they highlight the bad things of their competitors,
getting them de-ranked or banned on the web as a consequence.
EBRIKS INFOTECH SEO COMPANY SHARE With You This. There are a
number of negative SEO tactics. One of the tactics is disreputable backlinks.
Google automatically de-ranks such websites that use too much of optimization
and manipulated strategies like links that are of not much value to the
visitors. Disreputable backlinks means when competitors create over-optimized
and spam sites and link them to their targeted website. This fools Google into
de-ranking the targeted website. So basically, you won’t even know and you will
be considered disreputable by search engines. Another method of negative SEO is
submitting fake reviews. It is very easy for your competitors to add fake
reviews about your company’s products and services. This leads to a decline in
your sales. DMCA removal request is another of the dangerous negative SEO
tactics. Competitor sends an email to the webmaster that some page that has
links to your website is a copyright infringement and notifies to remove it
immediately. Apart from these, there are other methods too like duplicating
content, copyright takedown notices, tattling, etc. which can degrade the
reputation and web ranking of your website.
Though it is a fact that
negative SEO can not be absolutely eliminated, there are certain steps that can
be taken in order to defend your website against them.in order to fist check
whether you are a victim of negative SEO is to check your web stats regularly.
Maintaining a good professional relation with linked webmasters is one method
of taking down the negative references about your website. Also, having a solid
SEO and reputation management company also serves a great heed. Google’s
disavow links tool is the best method to avoid back linking. This tool allows
you to submit a list of links that you do not want Google to take into consideration
when deciding on your ranking. Dealing with negative SEO is difficult but
possible and you can even hire professionals to handle it.
Author:
EBriks Infotech a Leading SEO
Company India
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