EBRIKS INFOTECH SEO COMPANY INDIA Authorship is a claim made
by the writer of any content. It is a kind of indication that the author makes
to tell that he is the writer of a particular content. This brings recognition
to the author. It is a tool that connects your profile to the content that your
write. There are two kinds of authors – guest authors and contributors. While
guest authors are people who post content on a website without maintaining a
regular profile, contributors are those who write for a website every now and
then. With a constant presence, contributors’ writings drive traffic and sales
to a respective website. Guest posting is comparatively less favored as
compared to contributors, both by the search engines as well as publishers. In
contrast to guest authorship, contributors are considered more reliable by
publishers as well as readers. Contributing brings way more value to your
internet marketing than does guest authorship.
Guest articles are most
inclined towards what the website is really about. Contributors on the other
hand orient website according to what they write. They have a free will to
write about any relevant topic. But a contributor always has a better idea of
what all works for your website and what drives internet users towards it. The
content written by a guest author serves for itself while a contributor’s
content serves the purpose of a website. As a contributors writes on a regular
basis for your website, he understands what your audience likes. This enables
him to write according to their desires and hence drive more traffic as well as
SEO value towards your publication.
There is always a sense of
alienation in the content written by a guest author while contributor’s content
is accompanied by a sense of belonging. In a nutshell, guest writers produce links
for your audience while contributors build relationships with your audience. Lately,
there has been a lot of debate going on about guest authorship. Google wants
content that is actually of use to the visitors, and this knowledge is
completely the domain of a regular blogger called contributor. Author rank is
also dependent on this. It is a powerful tool for personal branding an
authority building. A better ranking can be achieved way more easily and
earlier by a contributor than a guest author. Author ranking has a direct
impact on search result ranking of a particular content. Authorship verifies
the authenticity of a piece of article and this further improves its ranking on
the search results.
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