EBRIKS SEO
COMPANY INDIA Provides The Information About The study carried out on
social media spends brought to light that people are regularly increasing their
budget in this area in order to reach more people through social media sites. It
makes sense, as there are more than 650 million daily active users and it is
26% increase year-over-year. These insights are supposed to be helpful in
monitoring progress. The effectiveness of social media as a marketing channel
has left industries wondering. One of the strong reason of its increasing
popularity is low cost associated with it. One needs not have to spend much to
reach more people. The visibility over Facebook can be increased by sharing
right type of photos, text and videos.
Let’s discuss about free ways to reach more
people on Facebook.
EdgeRank: A large amount of time is spent
on browsing through NewsFeeds. EdgeRank is a Facebook way of evaluation, if the
content is worthy of being put on friend’s News feeds. Affinity, weight and
time are taken into consideration at this point. Affinity is measurement of
relationship between developer and viewing user. The closer is the
relationship, higher is the EdgeRank. Weight is measurement of type of video,
text or photos shared. In order to have more weight, the posts should be more
interactive. Videos and photos are
believed to be more effective, as they have proved to keep visitors on site.
Time is the direct measure of freshness. The updates should be posted regularly
to have this edge.
Stay Relevant: It is very important to post
relevant updates. Topics, like religion and politics should be avoided. One
should keep an eye over audiences’ interest and should post accordingly.
Short & Sweet: The posts should be
short, something around 250 characters or less, as Facebook users have a
limited amount of time to surf them.
Know Your Audience: The best way to know
your audience is to analyze traffic. What time of day does your site gets most
traffic? When does your site get the most visits? Such data can be collected to
know the audience.
Be Consistent: One should always have a
consistent posting strategy to keep people updated. It would maintain their
interest and remind them of the brand regularly. At the same time, consistent
post keep people informed.
Above all, a planned marketing strategy is
very vital to maintain online visibility and keep user engage. One should not
forget that social media is a growing platform that increases online presence
and help companies spread brand awareness.
EBRIKS INFOTECH:-
No comments:
Post a Comment