EBRIKS INFOTECH SEO COMPANY INDIA Share With You About In today's fast changing digital
world, whether your target audience is B2B or B2C focused, content marketing
has emerged out as a viable strategy to sustain in the online business. Content’s
ability to portray good image of the brand and consistently incite audience
engagement proves favourable for any business, yet many marketers still
struggle in measuring content marketing ROI. Let's have a look on some crucial
points which will help you in measuring the value of the time which you will
spend on creating and sharing your content, and thus, help in making a more
streamlined campaign.
Act smartly- It is required that you act smartly with your
targets. What basically you want to achieve? It could be anything from conversions
to getting more followers on twitter. Are these goals measurable, attainable?
You should start by making monthly targets, looking at getting traction through
your content.
Monetization- By attaching value to every aspect of your content strategy
campaign, it becomes easy to measure returns. Start by putting a high figure on
the goals you would like to accomplish. Are you interested in attracting more
visitors to the website? Choose an arbitrary value on it, like, $5 and at the
end of the month, divide this value by your total time or wages. You may find
it little bit difficult because you don't know how much value a re-tweet can
add. However, over the time, you will start analysing how many leads you have
generated from twitter in the last few months. It is similar to a social and content pay per
click, showing real returns on investment.
Analyse- One of the quickest ways to measure your returns is analysing
the leads and conversions generated through your website. Make sure your content strategy
is including call to actions and landing pages. This is imperative to create
leads and conversions and to know what kind of content works in your favour and
what doesn't.
Monitor your key performance indicators (KPIs)- The KPIs for your
business could be either set by you or by your team but the success of a
content marketer will be analysed on this basis. You should always keep in mind
that it will take some time to get desired results and therefore, there is no
short-cut to get desired results. However, a quality content marketing strategy
is needed to succeed.
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