EBRIKS INFOTECH Increase Website traffic company Provides Fantastic News About When you think of fast food, what comes to your mind? Many people would say McDonalds. Ever wondered why most people say so? Yes, their burgers are great, but there is another reason. It has a distinct and memorable logo. People instantly recognize their logo and always remember it. Their logo plays an important part in their immense success.
Ideally, a logo must convey the owner’s intended message, what your organization does, organizational culture and target audience. A logo should be appropriate, distinctive, graphic, practical and simple in form. It must be recognizable straight away and must inspire admiration, trust and loyalty.
Choosing a right logo for your business is not as easy as it may appear. You may come up with a great looking logo with a whacky tagline, but means nothing to your target consumers or you may decide on a colorful logo that looks great on a bill board, but dreary and unexciting in black and white ad in a newspaper.
There are many aspects to be considered and many pitfalls to avoid. Here are some tips that will help you devise the logo that works best for you.
Simplicity
Simple logo design is easily
identified, memorable and versatile. Sometimes ‘less is more’. In fact, more simple
the logo, the more variety of mediums it can be used on. Good logos feature
something unexpected without being overdrawn. So keep your logos uncluttered
and simple.
Appropriateness
The logo should be appropriate
for your business. When designing the logo, you must keep in mind your
business’s purpose, overall message and the target audience. For example, a
colorful and child like font would be apt for a children’s toy store, and not
so much for consulting firms.
Timeless
Your logo should stand the test
of time. You need to think about whether your logo would still be effective a
decade from now?
Memorable
An effective logo design should
be memorable. You can do this by a combination of elements:
·
Symbols –it makes consumers think of qualities related with your
company.
·
Colors – have psychological effect on people that you can use to your
advantage.
·
Words – use catchy words to get the message across.
·
Fonts – using the right the style of lettering has a better impact on
the consumer. Wrong fonts send a wrong message across.
·
Clarity and boldness –also add to the impact that a logo will have on
consumers.
Versatility
An effective logo works across all media and
applications. It should look good in any background and setting.
Uniqueness
Make your logo stand. This will
ensure that your business has a high recall value. Your logo can be distinct in
its slogan, color scheme or symbols.
Follow these tips and you are
sure to come up with an ideal logo for your business.
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