How to Effectively Make Your Site Social Media-Friendly

Having a website has become something of a necessity for businesses these days, due to the global paradigm shift where more and more people are integrating online activities with their lives. Besides this fundamental reason of going where the market goes, there are also great benefits to having an official site for your business.
Starting a website is much cheaper than building and maintaining a brick-and-mortar store. There is no need to look for a good location, pay the lease, take into account overhead expenses, etc.
You can reach a much wider audience not limited by time or any borders, making market expansion much easier and opening up more room for growth. You also get to showcase your products, as well as important information about your business to customers, establishing your credibility while making it convenient for your target audience.
Social Media as a Conduit
Of course, there are still some truths in promoting an “offline” business that apply to the online world. Merely having a website does not guarantee profitability. You need to be able to show your expertise and uniqueness in the industry, and you need to establish a good relationship with your customers. The best way of pursuing these goals is through leveraging the power of social media.
Creating accounts for your business for social media platforms like Facebook and Twitter is good, but these are just channels to your main website. Social media is simply a way for people to connect to your website to consume your content and eventually make purchases. You just have to make sure that your website has good social media integration.
Here are five ways to seamlessly incorporate both assets:

Killer Content
“Content is king” is a phrase that will never get old because content is exactly what people are looking for online, especially in social media. People are constantly sharing with their huge networks of family and friends all sorts of content that they deem interesting, whether it’s a news article, an opinion piece, a funny picture, or an inspiring video. Their connections, in turn, share it with their own networks, and so on. The number of people you can reach with killer content is astounding.
Therefore, you need to create content that will make the rounds within these social media channels through shares, retweets, pins, etc., and you need to be able to do it in a regular fashion. There is no guaranteed way to achieve this, but the best way is to simply create great content.

Social Content
Social media platforms are built with connecting people in mind, but you can follow their template with your website by allowing for some level of interaction with your website’s visitors. This can be done through a blog with a comments section, a forum where they can discuss your products/services, or a customer review feature where you let people send in their critiques of your business’ offerings. You can even let visitors leave comments on your content using their Facebook accounts for fuller integration.
By giving your customers a way to express their opinions, you also give them a sense of belonging with your company. They will feel that you care about what your customers think, establishing a stronger relationship in the process.

Eye-Catching Titles and Images
Some truly great content doesn’t reach its full potential, because of poor titles that don’t immediately grab people’s attention when browsing through their feeds. Other great content that tackles technical and/or multiple subjects are not being read, because of the lack of compelling pictures that break up the monotony of text.
• For titles, you want something that addresses a concern while being straight to the point. It has to fix your target audience’s gaze when they’re quickly scanning on their Smartphones or computers.
• For images, you want something that explains your points in a clearer fashion while maintaining the tone of your content, and more importantly, your brand is known for. You can actually just focus on creating content that is purely image-based (e.g. infographics) to simplify complex concepts and highlight important facts.
Social Buttons
Due to the fast-paced nature of today’s Information Age, people now expect a good level of convenience when surfing the Web. They want to be able to share things they like through their multiple social media accounts without having to deal with the relative hassle of opening up new windows or tabs and copying and pasting URLs. Social buttons are the answer to that problem, making it much easier for people to show their interest in a piece of content to the rest of the world.
These social buttons can also work in your favor, because they usually show the number of people who have expressed positive sentiments about particular content. Once these numbers climb, it can be even easier for people to take notice, because they will think the content is worth checking out, attributing it to the number of people who already did.
RSS Feeds
Rich Site Summary or RSS is nothing new, but it is a tool that has found even more use now that there is so much more content being produced and shared throughout the Internet. Use it to syndicate relevant content you have on your main website to microsites targeting more concentrated niches. This way, you don’t have to be publishing the same content on multiple sites.
Conclusion
While an official website serves as a foundation for creating an online presence, social media allows for even wider coverage for your business, and gets you even closer to your target audience. By integrating it with your website, you realize the full potential of doing business online.

Reference:-http://www.seo-news.com/how-to-effectively-make-your-site-social-media-friendly/

EBRIKS INFOTECH:-

SEO COMPANY IN NOIDA

 

Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first started studying social adoption.

“Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years,” Pew said in a report. “Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13 percent in the spring of 2009 to 43% now.”
However, the demographics of social networkers show similarities across education level, economic background, geographic location and more. The following chart illustrates who, according to Pew research, is using social media.

Of the social networks, when it comes to Twitter, the data shows a larger gap in both usage and demographics:

Of all the ages using Twitter, the majority is aged 18 to 29. Social media usage in this group has more than doubled to 30 percent in 2013 from less than 15 percent in 2010.

While other age groups using Twitter have also seen usage grow by more than half, the 65 and older crowd is slow going at 5 percent in 2013, up just 1 percent since 2010.]

Reference:-http://searchenginewatch.com/article/2287280/Social-Media-Use-By-Older-Americans-Has-Nearly-Tripled-Since-2009-Study

EBRIKS INFOTECH:-

SEO COMPANY NOIDA

How to Train a Link Builder From Scratch

Over the past few years I've helped train more than 60 link builders, almost all of whom didn't know the first thing about building links. Most of them had very little, if any, SEO knowledge either. That was our intention though, as we have a specific way of doing things.
Although having more experienced people could provide some great new ideas and proven tactics, sometimes training people from scratch is better because they have no preconceived notions.
From what I've learned with my link builders, there are a few signs that someone will be fantastic at the job:

• Excellent written and interpersonal communication skills.
• Curiosity about anything and everything.
• Awesome organizational skills.
• Creative mind.
• A really, really hard work ethic.
• The ability to understand why we build links.
• Willingness to try new techniques and listen to feedback.

The things that are red flags to me? A person who is easily frustrated and complains early on that link building is too hard.
Link building is hard. It's one of the most tedious things I've ever done in my SEO career and if you're going to get upset and give up easily, I don't see you having a big future in link building.

Why Build Links?

While I could argue that we could train a link builder to be successful without fully explaining much about why people build links, it's ridiculous not to give your link builders the knowledge of why links matter. The more they know, the better they'll perform.
However, in a few cases, some link builders almost got too overwhelmed with thinking about the potential SEO benefits and implications of what they were doing. While they did build some great links, they also overthought things to the extent that they weren't as efficient as they needed to be.
Still, I don't enjoy doing something when I'm not told why I should be doing it. Giving your link builders the respect of explaining why their efforts matter is critical, especially if you want them to enjoy what they do.

How to Look at a Site's Backlinks

There are a lot of free link check tools, and some paid ones have free versions or trials. Have your link builders find one that they like and that fits your budget.
Google and Bing also report inbound links in their respective Webmaster Tools consoles, but they don't show nearly as many as a proper link tool will.
Link builders need to be trained on how to run at least a basic report so they can see a site's backlinks, look at the anchor text and metrics, etc.
Link builders need to know how to distinguish between number of links total and unique linking domains, too. That has been an area of confusion both to clients and link builders starting out, so take a look at where you can find that information in the tools that I list below.

Reference:-http://searchenginewatch.com/article/2287007/How-to-Train-a-Link-Builder-From-Scratch

EBRIKS INFOTECH:-

SEO COMPANY INDIA

An Overview Of UK Digital Market July 2013

EBRIKS INFOTECH SEO COMPANY INDIA Share This Time The Fantastic and Different News For You.Let's have a look on some of the important topics which were covered in the report-

The number of Britons using the PC to surf the web remained stable at 44.6m unique users, with video consumption slowly increasing month on month to almost 36.8 m unique viewers.

Mobile was emerged out as the other area of growth again with an overall month on month rise of almost 3% to 29m with daily visitors rising 3.5% to 11.1m.

This month males demographic group was in focus, where males are aged between 25 to 34 years and showcases a couple of areas of interest that you might not have considered for this group.

Usually, tax is the highest indexing category for the group, although the volumes have been admittedly low. Also, politics makes in the list of top 10, showing keen interest in the local elections which were held during the month.

Perhaps more stereotypical is the e-commerce initiatives around music and movies, more use of humour web sites and visiting lifestyle sites, like, Dailymotion and CraveOnline along with some other gaming websites.

Sports is the section reviewed through the multi-platform lenses this month and emphasises the value of mobile for keeping updated with recent developments in the sector;

·         Particularly, BBC Sport and Sky Sports have performed well with their on-network mobile browsing making contribution of a mobile exclusive audience of 1.8m and 1.2m unique users, respectively. It means, there is an incremental reach of 25% and 34%.

VEVO gained the top spot pushing UMG back into the second place in the YouTube partner channels ranking, whilst, Maker Studios has climbed two places to the number six.

EBRIKS INFOTECH:-

SEO COMPANY INDIA

7 Awesome Ways To Build Relevant Local Links

EBRIKS INFOTECH SEO COMPANY SHARE ABOUT THIS.If you have a locally based website, then guess what you can enjoy? You will be getting more link building options! Not only they will generate top notch opportunities but will also be relevant too! Let's have a look on crucial ways through which you can take advantage of local link opportunities and strengthen your link building campaign-



·         Local directories- Chances are high that your local business is already visible on local business directories, like Google Places, Yahoo Local along with others. But if you fail to claim your listings then you may miss some vital parts of your profiles on these- your websites link! Though some websites only give redirect or no follow links, while there are others offering links that can boost your link profile.

·         Invest in SEO- Yes, you should hire a good SEO company, like EBriks, for your website so that people can easily find your site in search results. A good SEO person applies all valid tactics and rules to rank your website high on search engines.

·         Make contribution to local blogs- It is a sure shot way to build links. People are more interested in reading blogs and reviews on varied topics. However, you should not indulge into self-promotional. Make complete use of your local knowledge while writing blogs and use only those topics that will be interesting for a local community audience also. You can use local blogs to promote yourself and your business by inserting your website link in the author box at the beginning or end of the post.

·         Local business resource pages- Do you want to get relevant local links that might actually generate more traffic to your website? If yes, then you should connect with local businesses and get links from them. But how can you do that?

First, you should prepare a list of those local businesses in your industry that are not in your direct competition. For instance, if your business offers outdoor adventure services then you should approach local transport operators. You should avoid approaching big companies with a main corporate website and should focus more on locally owned franchises, having their own website. Next, you should study their local business websites and find out the page on their website for local links, vendors, partners and so forth. It is important that these pages should be having links to other businesses in the sector, so that you can expand your reachability. Now, you can either contact the business owner via email to introduce your business or can personally visit the owner and talk to the owner.

If you will establish local partnerships, you will not only succeeded in building links to your website but will also open the door for more business opportunities.

·         Encourage testimonials- Testimonials and reviews can play important role in improving local links and business. People usually read the testimonials and then decide that whether they should choose that service or not.

·         Explore social media channels- Social media platforms like facebook, twitter, linkedin, etc., play major role in enhancing your brand image. Social networks prove effective in building links for businesses.

·         Sponsor local events- Last, but not the least, start doing some good in your community by sponsoring charities and events. People will return the favour by linking to your website and including your name in printed materials.

EBRIKS INFOTECH:-

SEO COMPANY INDIA

How to Use Simple Math to Get Better Insights?

EBRIKS INFOTECH SEO COMPANY INDIA Provides The Information About This It is beyond doubt that one should analyze and measure the performance of a PPC campaign. In order to analyse the same, one should adopt right method. The right analysis would help in identifying improvement opportunities, confirming optimization outcomes, validating campaign performance and presenting Excel finding. 

Let’s ponder over four simple steps that use simple maths to get better insights of a campaign.

1. The use of Median to estimate the validity of the average. Everybody of us is aware of the ways to compute average. Any high or low value in the group of numbers can adversely affect the average. Thus, median is taking over the average to access the validity. Median is the middle number of the group, when arranged from lowest to highest. Excel median function is the best way to compute median. In many cases, median CTR, Click Through Rate, is equal to average CTR, which confirms average is a strong representation. In other cases, there may be varying difference between the two, which may be alarming. In later case, additional steps need to be taken to confirm the validity, whether data distribution is outside the norm. 
2. The use of standard deviation to mark out exceptions. Standard deviation is estimated to measure to spread out of the group of numbers from the average. Lower standard deviation signifies closer distribution between the numbers within the group. In order to mark out out-of-ordinary numbers, there is rule, called empirical rule, the rule of thumb. Excel’s stdev function should be used to calculate standard deviation.
3. In order to better assess performance, one should not include exceptions. The values that fall outside standard deviation from the average should be excluded. The rest of the values should be used to compare performance and deliver results. There can be big difference seen in new average CTR.
4. In order to identify various improvement opportunities, one should analyze exceptions. Median and standard deviation should be computed over a period of time to assess exception’s consistency. If there is consistent difference from the results of ad group, there is a need to identify cause and capitalize finding. If the average and median CTR are same and values are within standard deviation of their average, the consistency can be confirmed to investigate the exception.

The above stated steps or calculations would be helpful in marking out improvement opportunities and working on campaign optimization. 

EBRIKS INFOTECH:-

SEO COMPANY INDIA

Defining Authorship: The Difference between Contributors and Guest Authors

EBRIKS INFOTECH SEO COMPANY Share About Authorship is a claim made by the writer of any content. It is a kind of indication that the author makes to tell that he is the writer of a particular content. This brings recognition to the author. It is a tool that connects your profile to the content that your write. There are two kinds of authors – guest authors and contributors. While guest authors are people who post content on a website without maintaining a regular profile, contributors are those who write for a website every now and then. With a constant presence, contributors’ writings drive traffic and sales to a respective website. Guest posting is comparatively less favored as compared to contributors, both by the search engines as well as publishers. In contrast to guest authorship, contributors are considered more reliable by publishers as well as readers. Contributing brings way more value to your internet marketing than does guest authorship.

Guest articles are most inclined towards what the website is really about. Contributors on the other hand orient website according to what they write. They have a free will to write about any relevant topic. But a contributor always has a better idea of what all works for your website and what drives internet users towards it. The content written by a guest author serves for itself while a contributor’s content serves the purpose of a website. As a contributors writes on a regular basis for your website, he understands what your audience likes. This enables him to write according to their desires and hence drive more traffic as well as SEO value towards your publication.

There is always a sense of alienation in the content written by a guest author while contributor’s content is accompanied by a sense of belonging. In a nutshell, guest writers produce links for your audience while contributors build relationships with your audience. Lately, there has been a lot of debate going on about guest authorship. Google wants content that is actually of use to the visitors, and this knowledge is completely the domain of a regular blogger called contributor. Author rank is also dependent on this. It is a powerful tool for personal branding an authority building. A better ranking can be achieved way more easily and earlier by a contributor than a guest author. Author ranking has a direct impact on search result ranking of a particular content. Authorship verifies the authenticity of a piece of article and this further improves its ranking on the search results.