PPC in 10 Minutes Per Day

We've all had days where we're so busy we can't see straight: we've just returned from vacation and are catching up, we're booked solid with meetings, or we're tasked with writing an in-depth report that's due tomorrow and will take most of the day to complete.
Hectic days are part of every PPC manager's job. And yet, we still have campaigns to manage on a daily basis. What's a busy PPC manager to do?
Enter the 10-minute PPC workday. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But for days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work.

Minute 1: Check Stats on Your Top KPI

You should already know what your top KPI is. If you don't, use your 10 minutes to figure that out.
First, schedule a call with your client or boss to discuss campaign goals and objectives. Then, prepare recommendations for the call you've scheduled. For an ecommerce advertiser, total sales and profit are good candidates for KPIs; for a B2B company, you might want to focus on leads and downloads of key assets (such as a white paper).
Assuming you know your top KPI, spend the first minute checking those stats. If conversions are your KPI, it's a good idea to glance at both total conversions and cost per conversion.
If you do this daily, which you should, you'll spot anomalies right away. That's where you need to focus your attention. Find the outliers – the best and worst performing campaigns and ad groups – and just work on those for the rest of your 10 minutes. Here's how.

Minute 2: Pause the Worst Performers

Have a campaign, ad group, or keyword that's spent hundreds or thousands of dollars and hasn't contributed to your KPIs? Pause it now!
Remember, almost nothing in PPC is permanent – you can always re-enable it later after you've had time to research and fix the problem. But for now, use the limited time you have to stop the bleeding.

Minute 3-4: Negative Keyword Research

Now that you've paused the very worst offenders, take a look at keywords that are underperforming. Maybe you have a set of keywords that are converting, but at a cost much higher than your target CPA. Or maybe there are keywords that are generating a decent, but not huge, amount of traffic with no conversions.
Now is the time to see if irrelevant search queries are sabotaging your results.
In-line search query reports in Google are your best friend here. Just select the keyword(s) you want to review, click “Details,” and then “Search Terms – Selected.” From the results, you can directly create negative keyword in seconds.
Take a look at this example:

If you're not selling cars, you're in trouble. Time to add negatives!
One caveat here: You only have 2 minutes to spend on this task. Don't go down the rabbit hole of reviewing the entire search query report – that can be done when you have more time.
Sort the list by clicks, and negative out the biggest offenders. Then download the report and save it to review later. Set a timer if you need to, but stick to the 2 minutes!

Minute 4-5: Boost Bids on Top Performers

Now we're going to shift our focus to the good stuff: top performing ad groups and keywords.
First, find your best-performing ad groups – the ones generating the most conversions at the lowest cost. Crank up their bids.
You can either use the bid simulator, shown below, or make manual changes. Remember, focus only on the top 1-2 ad groups for now.

Next, take a quick look at your top keywords. You may want to use AdWords Editor for this – it's faster to make bulk changes there. Find your best keywords and boost their bids. I like to use the Advanced Bid Changes function:

Sort your keywords by cost per conversion and then make bulk changes:

Again, we're only spending 2 minutes here, so keep it simple.

Minute 6-7: Replicate Your Best Ads

In a perfect world with hours to spend, you'd review each of your ad copy tests in detail, run statistical significance on the results, and write new ad copy to test against the winners. We don't have time for that now, though.
Quickly look at your ad copy tests to find obvious winners (you'll probably want to use AdWords Editor for this). Either pause the losing ads entirely, or replicate your winning ad: copy and paste it into your ad group a couple of times. If you've set ad rotation to Rotate Evenly, the winners will show more frequently than the losers, resulting in additional conversions.

Minute 8-9: Positive Keyword Research

Go back to your best-performing keywords and run a quick search query report on them. Sort the report by conversions, and add the best queries as positive keywords.
This quick and simple task can reap big rewards in incremental conversions at a low cost – using only 2 minutes of your time!

Minute 10: Make Notes for Tomorrow

Whew! You're almost done! Take the last minute to jot down a few notes on next steps.
What did you see in the past 9 minutes that needs more attention? What's the first thing you want to do when you log in to the account tomorrow? Do you have any follow-up questions you need to ask your client or boss?
Write this all down now, while it's fresh in your mind. It's tempting to skip this step or spend the time on another task, but resist the temptation. You'll thank yourself tomorrow if you have a good roadmap to follow.

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Instagram Video: How Brands are Using Their 15 Seconds

When Instagram announced the platform was adding video in mid-June, it sent marketers and consumers into an exciting frenzy on the heels of the very popular Twitter app, Vine. What could Instagram offer that Vine hadn't yet?
With more than 130 million active users, Instagram offers users more time for video content with up to 15 seconds (instead of Vine's 6 seconds) and 13 special filters to enhance each video. It even has an image stabilization feature to even out the shakiest of hands when shooting footage.
The video component allows brands another visual opportunity to tell a story instead of just through cleverly crafted static images to engage consumers.
Instead of just a photo showing behind the scenes action of a company, brands can use video to interview the CEO or employees to showcase company culture from the inside, answer consumer questions in a weekly segment or even launch new products all through this platform.
How are companies using video feature in the platform? Here are a handful of noteworthy ways brands are using this new video feature:

Promoting New Products

Nike

Without going to the store, consumers can imagine what the Nike Free Flyknit would look and feel like on their foot by watching the model try on the shoe in at typical workout setting.

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5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

EBRIKS INFOTECH SEO COMPANY INDIA SHARE ABOUT A website is a window that enables people across the globe to have a peak into the offerings of your business. As there is countless number of websites on the internet, it is very important that your website is attractive enough to grab the attention of the internet users as well as the search engines. In order for your website to survive in this competitive world, it needs to be equipped with certain characteristics that would rank it among the top search results of popular engines like yahoo, Google, etc. Here, we will talk about 5 major steps that you need to take in order to make your website a favorite among surfers as well as search engines.

First of all is the design. A well organized and visually appealing website is best able to attract the users. As they say, “First impression is the last impression”, if your website is not appealing enough to hold the visitor at first look, there is a fair chance you will loose more than half of your potential customers. Informative graphics, meaningful images, proper arrangement, right combination of colors are the key features of a good looking website. 

The next step is content. The text that you use in your website should be comprehensible, grammatically correct and direct. A confusing description can easily shoo the visitor away from your website. It serves as a guideline to your visitors if you have your keywords highlighted in the text. Nobody wants to read a long paragraph to know about your business, neither do they have time for it. Therefore, keywords and relevant pictures serve as a great help to make the visitor understand what all your business is about.

Another important thing to remember is utility. This step calls for the functionality of each and every link provided on your website. Broken links can prove to be annoying to the visitors and increase the chances of reduced traffic on your website. Also, you must make sure that no dis-reputed or non-sense sites are linked to your website. Irrelevant and dis-reputed links put you down in the list of search results. 

One of the most important of all is applicability. Easy user-interface is extremely substantial. Fast loading pages, minimum scroll, proper organization of categories and sub-categories make a huge difference. Easy navigation increases the chances of a visitor staying for longer time on your website. None of the other features would matter if the applicability of your website is flawed.

Equally important step is a solid SEO foundation. SEO companies make sure that your website stays on top of the search results. Making use of the keywords, they orient your web marketing in a direction of unmatched success. From reputation management to coping with negative SEO, these companies cover all the aspects of positive web marketing. 

Apart form these, there are other steps too like social media integration, email hosting, mobile device orientation, etc. that also make considerable difference. 

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A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

EBRIKS INFOTECH SEO COMPANY INDIA Share About Brand awareness is a kind of marketing concept that weighs consumer’s knowledge about the existence of a brand. It is an extremely important tool to judge the standing or reputation of your business. Google display network is one highly effective and advanced method of increasing brand awareness. It helps you to advertise about your business on various websites. This largest global network has an incredibly vast reach. Here we will talk about a 5-Step Plan to Increase Brand Awareness Using the Google Display Network.

1.    The first step is to recognize and analyze your goals. This step is the fundamental principal of carrying out the procedure of brand awareness. Be it about cementing the relationship with your existing customers or attracting new ones, you need to be clear about your goals before laying out a marketing strategy. Each action that you take is oriented according to your goals. A slight change in the ambition demands a significant change in the course of action. 

2.    Next, you need to focus upon the standards that are used to weigh the brand awareness, for example, frequency, reach, interactions, impressions, etc. It is very important to decide what all metrics need to be attended to fulfill your goals. These web stats show how affective a strategy has been in increasing the brand awareness and in what form has it done the job.

3.    After that, you have got to decide on your target audience. The knowledge of target audience helps Google to narrow down the choices of websites that would attract your target audience top your ad. This makes sure that your ads are posted on such websites that are most likely to be visited by your target audience. 

4.    Creativity is the next step that Google display network works upon. It helps you to create innovative ads that are able to attract your audience. You can choose from text, images, visuals, graphics, animations, etc. or the combination of these to grab the attention of visitors. Engaging the audience is a tough task which is made easy by Google display network.

5.    Lastly, you need to think about the budget. Depending upon your goal, the budget varies. Google display network helps with this too. 

This display network is a tremendously effective way of finding success in terms of marketing. With such highly functional targeting options, Google display network undoubtedly scores the highest when it comes to creating brand awareness. Do make sure to follow the step by step plan to make the existence of your brand felt among the targeted audience. 

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Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize?

EBRIKS  INFOTECH SEO COMPANY Share This Time  AboutEverybody of us is aware of the growing importance of local marketing, especially with the coming of mobile devices, like smartphones, tablets, etc. People on the go use these devices to look for the contact details, direction to nearest location of a business and this means is regularly growing in popularity because of the importance of ease and accuracy of information that users get. 

Multi-location brands and local marketers were struggling to make this information accurate and accessible; Facebook Graph Search came into role and developed high level of interest, as it is the first to disrupt the traditional search behaviour that brings in relevant content from the web. On other hand, Facebook Graph Search brings in personalized content from social graph. Taking advantage of the social graph, Facebook searches for people, videos, photos, etc that are shared by people. 

Local marketers, multi-location brands, agencies should capitalize this opportunity. In order to do so, they should get local by claiming local page for each location and work with local representatives to build on local followers. Local facebook pages can carry out the task better than national brand pages in various ways. The study has brought to light that local Facebook page is more effective than corporate brand image. It receives five times more marketing reach and eight times more engagement. Likewise, content from these pages also receive more users’ newsfeed and likely to cause more engagement. 

Let’s look at the steps that may lead to Graph Search Success.

Though one should continue manage established page, but they should also build location page tied to their corporate page. The information filled in about section is useful in helping users finding pages in graph search. Take care that correct information is filled in these pages; else it may cause frustration and may become the cause of dissatisfaction among customers. Removing duplicate listing is also crucial. 

Customer engagement should be taken care of.  It is important to build local followers and that can be easily done by creating new pages for each location. Engaging customers to write reviews, increase likes, etc. It would lead to more interaction. There can be other activities; such as check-in rewards, recommendation box, etc that could be helpful in improving upon the level of engagement. Relevant local content can further bring upon customers’ engagement. The interaction on a page soon appears on Graph search results and thus, can be beneficial for the growth of the business. 

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What is negative SEO?

There are two ways a company can excel in terms of internet marketing. Firstly, it can do extremely well in its line of business or it can make its competitor look worse than itself. The latter is technically known as negative SEO. While positive SEO is a way of promoting your business on the internet, negative SEO is usually done to downgrade the web ranking and reputation of the rival company or a competitor. There are companies that don’t have any good things about themselves to highlight, which is why they highlight the bad things of their competitors, getting them de-ranked or banned on the web as a consequence. 

EBRIKS INFOTECH SEO COMPANY SHARE With You This. There are a number of negative SEO tactics. One of the tactics is disreputable backlinks. Google automatically de-ranks such websites that use too much of optimization and manipulated strategies like links that are of not much value to the visitors. Disreputable backlinks means when competitors create over-optimized and spam sites and link them to their targeted website. This fools Google into de-ranking the targeted website. So basically, you won’t even know and you will be considered disreputable by search engines. Another method of negative SEO is submitting fake reviews. It is very easy for your competitors to add fake reviews about your company’s products and services. This leads to a decline in your sales. DMCA removal request is another of the dangerous negative SEO tactics. Competitor sends an email to the webmaster that some page that has links to your website is a copyright infringement and notifies to remove it immediately. Apart from these, there are other methods too like duplicating content, copyright takedown notices, tattling, etc. which can degrade the reputation and web ranking of your website.

Though it is a fact that negative SEO can not be absolutely eliminated, there are certain steps that can be taken in order to defend your website against them.in order to fist check whether you are a victim of negative SEO is to check your web stats regularly. Maintaining a good professional relation with linked webmasters is one method of taking down the negative references about your website. Also, having a solid SEO and reputation management company also serves a great heed. Google’s disavow links tool is the best method to avoid back linking. This tool allows you to submit a list of links that you do not want Google to take into consideration when deciding on your ranking. Dealing with negative SEO is difficult but possible and you can even hire professionals to handle it.

Author:

EBriks Infotech a Leading SEO Company India

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