Does SEO Demand Social Signals or Quality Backlinks?

Ebriks SEO Firm Providing This Time For You the Social signals and backlinks have become the hot topic in the field. Social signals are believed to hold more weight age as compared to conventional links, as the later are related to high search ranking. Today, people spend incredible time on Facebook, Pinterest, Twitter, etc, which have made social signals the next big thing in SEO. Google 

Social elements are human elements that include Facebook likes, tweets, pins, etc. As these elements directly involve people’s engagement, they are becoming more popular. Moreover, Google new updates are also laying stress on users’ convenience and social engagement, which makes these social signals even more important. 

Social signals lead to increased inbound links and citation due to improved visibility and brand awareness. Inbound links, no doubt, directly affect the ranking of a website. Thus, quality links are also equally important as compared to social signals. Social media is used as an extension to company’s customer services. Users can tweets or post their queries, which are to be answered by the company. It gives people an easy access, which makes them feel closer and have organic connection with the brand. It would definitely result in customer loyalty and good relation between the customer and the company. It is therefore, said that social media brings brands closer to customers and potential buyers. 

Positive review is another important factor in locals search ranking. Reduced bounce rate, higher repeat customers and higher time on site are further helpful in improving upon the SEO results for the business. Low bounce rate is direct measure of quality content. Time on site is measure of organic search ranking. 

Quality backlinks, on other side are known as main building blocks of SEO. These links, so called inbound links are an indication of growing popularity of the website. Search engines give more credit to website with good number of quality links. The content of the website plays an important role, when it comes to the quality of a link. Moreover, these links entice visitors to your site and thus, improve upon the ranking of the website.

From the above mentioned data, one can easily conclude that both social signals and quality backlinks are important for SEO. At one end, where world is turning more social, laying more stress on social signals while at other end, the importance of quality backlinks in bringing traffic cannot be denied.  Thus, social signals and quality backlinks have their own importance. 

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