What is the secret of ranking well in Google News? A recent ComputerWorld article has revealed new insights into Google’s news-ranking algorithm, based on information from a patent filed by Google in February 2012.
The patent reveals the following potential factors considered by Google’s ranking algorithm:
- Number of articles produced by a news organization during a given time period.
- Average length of articles from a news organization.
- Importance of coverage from the news organization.
- Circulation/syndication of the story.
- Size of the staff associated with the news organization.
- Number of news bureaus a news organization has.
- Number of original named entities used in the story.
- Writing style.
- Number of non-duplicate articles produced by the news organization.
- Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred.
These factors also reveal some interesting information about some of the factors that Google may consider in its regular organic search results. For example, does a high frequency of article publication boost the rankings of all a website’s articles? Does average article length play a significant role, and if so, would that length vary by niche/industry? How does Google calculate writing style, and how large of a role does it play?
Optify last year examined three types of major breaking news events and the resulting opportunities for ranking on Google, as well as Bing, noting Google gives ranking preference to authority websites during breaking news. "Google News: Key Ranking Factors [Study]" provides additional tips.
Reference:-http://searchenginewatch.com/article/2251530/New-Details-About-Googles-News-Ranking-Algorithm-Revealed-in-Patent
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