EBRIKS INFOTECH SEO COMPANY INDIA Share With You About.It is
beyond doubt that till now, only Google dominated the search market, but from
2013, Google and Bing both would be collectively helping people to search
information. When it comes to SEO and site optimization, people only look at
Google, as it is a search engine platform that is base to all their efforts and
innovative ideas, just because of the Google’s dominant position in online
world. With the coming of New Year, people have started focusing on Bing too.
The share of Bing in search engine market
has increased. After all, Microsoft powered search engines, Bing and Yahoo hold
one fourth of the total search engine market share. Recently, the release of
Bing webmaster guidelines also supports its popularity.
Bing lays more stress on quality of
content, as it says that content is for people and not for search crawlers.
The
information shared through piece of writing should convey the right message to
target audience. Just the top ranking without any useful information won’t be
of much use to people. It is therefore said, “SEO is a trick”. The keyword
should not be over optimized. Optimizing the right page at right place can do
wonders to your conversion rate, thus bringing in more business leads and
increased sales. The content should be written not for the purpose of SEO, but
with the aim to bring useful information to users and visitors.
Social media participation is the next area
to be looked into. The involvement of people is very much required for
improving the ranking of the website. The sharing of information on social
media sites should not only be concerned with posting, but in fact should be
interesting and useful enough for people to like and share the same. The
queries posted by followers should be answers. It would also improve upon the
reputation of the company. Online
reputation is very much needed for online visibility.
Bing also focuses at page loading time of a
website, as website with longer page loading time is not liked by people.
Bounce rate should also be taken into consideration. Higher bounce rate is
direct indication of your site not much liked by users. The navigation patters
and page content are others areas to be looked into.
In addition to these, there are several
other areas to be pondered over. It includes sitemap, website’ technology,
anchor text, etc. There are certain things to be avoided, like duplicate
content, link scheming, cloaking, etc.
EBRIKS INFOTECH:-SEO COMPANY
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