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Thought.There are countless people who follow different SEO strategies to make
their website rank high on search pages. People follow the same practices, as
suggested or used by their friends. These techniques may not always be helpful
and may result in failure of SEO efforts.
Let’s focus on the most commonly overused
website techniques that may be bad for users and conversions.
Infinite scroll is a great technique for
sites, like Facebook, where there is linear information available, but may not
be good for all site pages. Before a person lay out page in the form of
infinite scroll, he or she should ponder over the points if he or she has to
tell a story? Does information tend to be presented in listed format? Another
important point to ponder over with this technique is never to use infinite
scroll on home page, as home page directs users to information inside the
website.
Auto sliders, sticky navigation, etc should
not be used, unless required. These techniques are believed to annoy users.
Auto-playing of video or animation is also not recommended, as it attracts
visitors with wrong attention. The voice that comes out from the background is
generally interrupting.
Banner Ads and Promo Boxes were believed to
be helpful, from SEO point of view, few years ago Today, they are just putting
you at risk for a Google space penalty. These ads should be replaced with
internal ads on your website, as it would be helpful in keeping visitors on
site and focused on your content.
Pop-up are the other annoying factor for
visitors. When it comes to mobile devices, these pop-up do nothing other than
to distract. Don’t treat your website as an application. Website users have
varying user intents, while on other hand, application users take them to the
ultimate and finite goals. Using website as an application may confuse the two.
Website should have informative content, where as application should have few
user goals that site data indicates are needed.
Content should not be copied. Instead, it should
be unique, clear, consistent and contextual. It should be informative such that
users’ return on the page frequently. Keyword tagging should also be looked
into. The content tagging should contain appropriate keywords and should be
limited and finite. Keyword tagging should be such that it should help people
find content and should not carry SEO drive.
Vertical scroll sites reduce the perception
of the page, permitting users to connect with the information.
Moreover, the site should be good user-interface,
right codes and proper navigation to make it easy of user to stay on the
website and get the needed information.
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