Why Local Keywords rankings are so important in 2013 SEO?

EBRIKS INFOTECH DIGITAL MARKETING COMPANY INDIA Presented You The Fantastic News About This.Are you aware of the fact that geo-ranking affect SEO; especially when organic ranking is used as an indicator of SEO campaign? 

The research brought to light that ranking changes significantly on the location, where the searches are made. If you rank among top 30 for a keyword in specific location, you won’t rank for that keyword across other locations. Thus, the ranking at one place is different from that of the other. The Linkdex geo-ranking research threw light on some important facts. A few of them are as follows:

• No search term has the same ranking in search engine result pages. The research was carried out on 2,000 keywords, divided across 20 sectors in 10 different locations.
• These sectors met significant geo-variance across locations.
• The sectors with major impact were restaurant, beauty services, cafes and professional services.
• The sectors with lowest impact were credit cards, flights, hotels, etc.

This variability was highest, when Google+ Local page was included in the result.  When this page was not included, there was still variability across head terms, brand terms and long tail terms. These outcomes brought to light that local keyword ranking is important in SEO and localization is a challenge for search marketers to a great extent. 

It is important to have data on affect of geo-ranking variability on keywords. The geo ranking insight would change the game of your business. The regional based companies need to target their audience effectively. It would also help the businesses to know what good has been done by SEO agencies. 

In order to improve the performance of a business that is underperforming in multiple locations, ranking across specific locations should be associated with demographic data, sales data and frequency. It would help you in knowing about the valuable locations.  Then, there is a need to know, why the ranking is going down in specific locations and the plan of action should be designed accordingly. 

Data points should also be continuously added by associated ranking with existing demographic, economic and behavioural factors. It would be helpful in judging the market in a better way. It is a tracking technology that is believed to be much better than ranking report that most of the agencies present. They can seek ranking from across town, country and the world, thus changing the business of rankings. Linkdex has shown to dominate the local search marketing. 

EBRIKS INFOTECH:-SEO FIRMS INDIA